Prompt Research
AI Search Analytics
AI Search Optimization

We otter know where your brand shows up on AI Search

Get your brand mentioned, and your website cited onChatGPT, Perplexity, AI Overviews, AI Mode, Gemini, and Copilot. It's otterly simple.

Trusted by 40,000+ Marketing Pros worldwide

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How Bacula Won the AI Search Battle
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From this

“We have no idea how to improve our brand visibility on ChatGPT.
Let alone know how to even optimize it"

Rebecca Anderson, Instant Commerce
To this

"Since using OtterlyAI, I’ve seen a 2x increase in both our visibility in AI search engines and incoming traffic."

Rebecca Anderson
Content Marketing Manager at Instant Commerce

Do you know if AI is recommending you?
Analyze how AI search engines mention, and cite your brand - across ChatGPT, Google AI Overviews, Claude, Perplexity, Google AI Mode, Gemini, and Copilot.

OtterlyAI is the Content Intelligence
Platform for AI Search

From research to monitoring to optimization - OtterlyAI connects the dots between your
content and your brand AI Visibility.

Uncover prompts, topics, and intent patterns that drive AI-generated answers in your category.

Monitor how your brand & website appears (or disappears) across every major AI search engine. No more blind spots.

Know why AI skips your content — and fix it. Crawlability checks, Content Audit & Prediction, and Content Briefs that turn invisible pages into AI sources.

Optimize once. Get cited everywhere. Smart recommendations make your content the answer AI engines actually give.

ChatGPT. Gemini. Perplexity. Copilot. Al Overviews. Al Mode. We track them all - and we're just getting started.

OtterlyAI is the Content Intelligence
Platform for AI Search

From research to monitoring to optimization - OtterlyAI connects the dots between your
content and your brand AI Visibility.

Uncover prompts, topics, and intent patterns that drive AI-generated answers in your category.

Monitor how your brand & website appears (or disappears) across every major AI search engine. No more blind spots.

Know why AI skips your content — and fix it. Crawlability checks, Content Audit & Prediction, and Content Briefs that turn invisible pages into AI sources.

Optimize once. Get cited everywhere. Smart recommendations make your content the answer AI engines actually give.

ChatGPT. Gemini. Perplexity. Copilot. AI Overviews. AI Mode. We track them all - and we're just getting started.

What Marketing Pros asked before
they signed up for OtterlyAI

Typical questions marketing teams and brands asked themselves before using OtterlyAI.
Will AI actually crawl and cite my content?
Audit every page for crawlability, AI-readiness, and citation potential. Get a predictive score before you publish - and a brief to fix what's broken.
How do I get mentioned & cited more often in AI answers?
Get actionable GEO recommendations on-page, so your content gets cited more, automatically.
What sources do AI engines trust - and am I there?
AI search engines trust what the web says about you. Build presence across the sources they cite most - PR, earned media, Reddit, Wikipedia, and social.
Is AI recommending us - or our competitors?
Track your brand visibility across every major AI engine. Know when you're mentioned, when you're not, and how you stack up against competitors.
What are people asking AI about our industry?
Discover the questions people ask AI search engines in your category. Map user intent before your competitors do - and build content that becomes the answer.
Recognition doesn't happen by chance. It happens by being Otterly impossible to ignore.
OtterlyAI Recognized as a Cool Vendor in the 2025 Gartner® Cool Vendors™ for AI in Marketing.
Read Press Release →

Recognition doesn't happen by chance. It happens by being otterly impossible to ignore.

OtterlyAI Recognized as a Cool Vendor in the 2025 Gartner® Cool Vendors™ for AI in Marketing
Read Press Release →
Loved by Users on G2
Tekpon Top SEO Software Q4 2025
G2 High Performer in Answer Engine Optimization
OMR Top Rated Generative Engine Optimization Tool
OMR Leader in AI Search Optimization
Loved by Users on G2

We ran dozens of GEO Experiments.
Check out our learnings.

View all articles

GEO Experiment: Markdown vs. HTML, Which Format Do AI Crawlers Prefer?

Read more  →

GEO Experiment: Does Schema Markup Really Impact AI Search?

Read more  →

How to Track Brand Sentiment in AI Search With OtterlyAI

Read more  →

How Top Brands Are Winning on AI Search? 2026 Top Voices

Read more  →

What OtterlyAI users have to say

OtterlyAI is the best AI Search Visibility Tool, according to the people who use it.
Alex B
Content Strategist

"Finally Tracking How We Show Up In ChatGPT Answers. As a Content Strategist, generative search was a major blind spot for our team. Otterly With AI, that fear disappeared almost immediately. The time-to-value was amazing, I was monitoring our first set of brand and product specific triggers within one hour"

Daniel Pirciu

"I just tried it out, and I like the product...although our brand Brizy is not ranking for top website builders on those AI searches"

Fabian
VP Marketing, Series B SaaS

"Otterly.AI helps me to better understand how our brand is performing on AI Overviews and Perplexity."

Fabian Pluger
Senior SEO & Content Consultant at BlueGlass

"OtterlyAI takes prompt tracking to the next level with funnel-specific insights to drive AI visibility. Great to have this in our toolkit!"

Fernando C.
Director SEO

"The go-to tool for tracking and optimizing GEO performance! ‍ OtterlyAI is the most focused and useful tool we’ve found for tracking brand visibility in AI-generated search results. The brand reports are clear, comprehensive, and extremely valuable for GEO monitoring — they help us understand how our brand is perceived and where we need to improve."

Ginger Henderson
Co-Founder at Haven Strategy Group

"OtterlyAI makes AI visibility easy to understand. It shows where your business appears in AI answers and gives clear next steps on what to improve. It is a must for every business."

Heather Hornor
COO at Form.io

OtterlyAI gave me real, actionable insights to move the needle on visibility across both human and LLM audiences. At a moment when those two conversations are converging fast, OtterlyAI helped me lead the conversation for our marketing and outreach goals. 

Kilian Zeiler
Head of eCommerce, Brangs + Heinrich

"OtterlyAI delivers the insights we need to stay competitive in the fast-evolving landscape of AI search."

Laura Worrell
COO, Videoloft

"We're loving the visibility that OtterlyAI gives us into what AI Search Engines are displaying for our key search terms. We're already developing new content to improve our position."

Mat Bumann
CEO, AB3

"As an agency, we need GEO software that actually works. OtterlyAI delivers. The platform covers everything from prompt research to citation tracking and optimization; the team ships new features regularly, and the educational resources help us position AI search services to clients who are just starting to understand this shift. A fantastic package we highly recommend."

Michael Farr
Founder, MFF Marketing

"OtterlyAI as the most impressive AI Search Tracking Tool. AI search visibility is the number one focus for our clients right now. We reviewed a number of AI search tracking tools and found OtterlyAI was by far the most impressive. The citation and prompt tracking has been perfect for our SME clients, and the dashboards help to provide actionable content and PR strategies we can implement with clients."

Michelle B
Founder, Small Business

"OtterlyAI is the best AI Search Tracker (And I tried a lot of them!) I'm a solopreneur and I was looking for an accurate, affordable way to track brand mentions and citations across multiple AI search engines. I tried out quite a few but settled on OtterlyAI as the best one for what I'm using it for. It's fast (loads quickly), accurate, and tracks all of the AI engines I wanted to."

Nathan Jean
Senior Account Manager, BizStream

"Using OtterlyAI has been a game changer for our GEO strategy. I'm finding myself using this daily, and appreciate how OtterlyAI enables data driven decision making."

Nikos Taskos
Head of SEO at DOPE Studio

“A game-changer for AI Search visibility. It tells you exactly what to do next – no guesswork.”

Omri Levin
Digital Content Lead at eToro

"As a long-time user of OtterlyAI, I find the Recommendations feature provides the clearest path forward I've seen yet for generative engine optimization. The advanced filtering and prompt reporting are exactly what I need to translate complex data into direct, high-impact actions."

Peter Jeitschko
Chief Revenue Officer, JetHire

"Very useful use of AI Search monitoring to optimize digital marketing."

Rebecca Anderson
Content Marketing Manager at Instant Commerce

“Since using OtterlyAI, I’ve seen a 2x increase in both our visibility in AI search engines and incoming traffic. OtterlyAI is a must-have for any content team that wants to build their AI Search presence."

Roland Rausch
Global Head of CX Strategy & Capabilities at BAT

OtterlyAI was the first platform that truly helped us to understand the competitive GEO landscape and to define a clear strategy to further enhance our brands' visibility. Beyond the accuracy of its tracking capabilities, we’ve been impressed by the intuitive UX and exceptional level of customer support.

Rolf Mistelbacher
Agency Owner, Fresh van Root

"Otterly.AI transformed our brand monitoring experience!"

Roman Kalkowski
Head of Marketing, Vaadin

"I have used Otterly.AI for a while, and considering upcoming changes in Google Search results generated by AI, Otterly is a game changer."

Stefan van Ballegooie
Team Manager Online Marketing at Webmyday

"At Webmyday, we’re very happy with OtterlyAI, as it helps us make faster, better decisions for our clients."

Trent Kennelly
Marketing Expert

"Otterly.AI absolutely kills it! Really great product for AI Search monitoring, awesome job!"

Trent Kennelly
Marketing Expert

"Otterly.AI absolutely kills it! Really great product for AI Search monitoring, awesome job!"

Stefan van Ballegooie
Team Manager Online Marketing at Webmyday

"At Webmyday, we’re very happy with OtterlyAI, as it helps us make faster, better decisions for our clients."

Roman Kalkowski
Head of Marketing, Vaadin

"I have used Otterly.AI for a while, and considering upcoming changes in Google Search results generated by AI, Otterly is a game changer."

Rolf Mistelbacher
Agency Owner, Fresh van Root

"Otterly.AI transformed our brand monitoring experience!"

Roland Rausch
Global Head of CX Strategy & Capabilities at BAT

OtterlyAI was the first platform that truly helped us to understand the competitive GEO landscape and to define a clear strategy to further enhance our brands' visibility. Beyond the accuracy of its tracking capabilities, we’ve been impressed by the intuitive UX and exceptional level of customer support.

Rebecca Anderson
Content Marketing Manager at Instant Commerce

“Since using OtterlyAI, I’ve seen a 2x increase in both our visibility in AI search engines and incoming traffic. OtterlyAI is a must-have for any content team that wants to build their AI Search presence."

Peter Jeitschko
Chief Revenue Officer, JetHire

"Very useful use of AI Search monitoring to optimize digital marketing."

Omri Levin
Digital Content Lead at eToro

"As a long-time user of OtterlyAI, I find the Recommendations feature provides the clearest path forward I've seen yet for generative engine optimization. The advanced filtering and prompt reporting are exactly what I need to translate complex data into direct, high-impact actions."

Nikos Taskos
Head of SEO at DOPE Studio

“A game-changer for AI Search visibility. It tells you exactly what to do next – no guesswork.”

Nathan Jean
Senior Account Manager, BizStream

"Using OtterlyAI has been a game changer for our GEO strategy. I'm finding myself using this daily, and appreciate how OtterlyAI enables data driven decision making."

Michelle B
Founder, Small Business

"OtterlyAI is the best AI Search Tracker (And I tried a lot of them!) I'm a solopreneur and I was looking for an accurate, affordable way to track brand mentions and citations across multiple AI search engines. I tried out quite a few but settled on OtterlyAI as the best one for what I'm using it for. It's fast (loads quickly), accurate, and tracks all of the AI engines I wanted to."

Michael Farr
Founder, MFF Marketing

"OtterlyAI as the most impressive AI Search Tracking Tool. AI search visibility is the number one focus for our clients right now. We reviewed a number of AI search tracking tools and found OtterlyAI was by far the most impressive. The citation and prompt tracking has been perfect for our SME clients, and the dashboards help to provide actionable content and PR strategies we can implement with clients."

Mat Bumann
CEO, AB3

"As an agency, we need GEO software that actually works. OtterlyAI delivers. The platform covers everything from prompt research to citation tracking and optimization; the team ships new features regularly, and the educational resources help us position AI search services to clients who are just starting to understand this shift. A fantastic package we highly recommend."

Laura Worrell
COO, Videoloft

"We're loving the visibility that OtterlyAI gives us into what AI Search Engines are displaying for our key search terms. We're already developing new content to improve our position."

Kilian Zeiler
Head of eCommerce, Brangs + Heinrich

"OtterlyAI delivers the insights we need to stay competitive in the fast-evolving landscape of AI search."

Heather Hornor
COO at Form.io

OtterlyAI gave me real, actionable insights to move the needle on visibility across both human and LLM audiences. At a moment when those two conversations are converging fast, OtterlyAI helped me lead the conversation for our marketing and outreach goals. 

Ginger Henderson
Co-Founder at Haven Strategy Group

"OtterlyAI makes AI visibility easy to understand. It shows where your business appears in AI answers and gives clear next steps on what to improve. It is a must for every business."

Fernando C.
Director SEO

"The go-to tool for tracking and optimizing GEO performance! ‍ OtterlyAI is the most focused and useful tool we’ve found for tracking brand visibility in AI-generated search results. The brand reports are clear, comprehensive, and extremely valuable for GEO monitoring — they help us understand how our brand is perceived and where we need to improve."

Fabian Pluger
Senior SEO & Content Consultant at BlueGlass

"OtterlyAI takes prompt tracking to the next level with funnel-specific insights to drive AI visibility. Great to have this in our toolkit!"

Fabian
VP Marketing, Series B SaaS

"Otterly.AI helps me to better understand how our brand is performing on AI Overviews and Perplexity."

Daniel Pirciu

"I just tried it out, and I like the product...although our brand Brizy is not ranking for top website builders on those AI searches"

Alex B
Content Strategist

"Finally Tracking How We Show Up In ChatGPT Answers. As a Content Strategist, generative search was a major blind spot for our team. Otterly With AI, that fear disappeared almost immediately. The time-to-value was amazing, I was monitoring our first set of brand and product specific triggers within one hour"

Frequently Asked Questions

Find answers to your questions about OtterlyAI and its powerful monitoring capabilities.
What is OtterlyAI?

OtterlyAI is an innovative AI Search monitoring and optimization platform for  AI Search Engines. You can leverage OtterlyAI to gain insights on your brand's presence on Google AI Overviews, Google AI Mode, ChatGPT, Gemini, Microsoft Copilot, Claude and Perplexity.AI. OtterlyAI help you stay informed about brand, website and content changes on those AI search platforms.

Is there a free OtterlyAI trial?

Yes, OtterlyAI provides a 7-day free trial for new users. This allows you to explore our platform and its features without any commitment. No credit card needed. Sign up today to start your trial.

What is the difference between LLM Monitoring and AI Search Monitoring?

LLM Monitoring focuses solely on tracking the direct output of large language models (LLMs). However, modern AI tools like ChatGPT and Google AI Overviews do more than just generate LLM-based responses—they also incorporate web search capabilities. This is why you see links and citations in their responses; these references come from external web searches rather than the LLM itself.

Because of this, LLM monitoring solutions do not provide insights into link citations. OtterlyAI, however, takes a different approach by analyzing AI Search platforms directly. Think of it as a first-person perspective on how these platforms retrieve and present information. OtterlyAI scans and processes data, offering valuable insights into your brand's visibility, sentiment analysis, and the links being referenced.

Why results between a manual search might differ from OtterlyAI?

If you perform a manual search on e.g. ChatGPT or Perplexity.AI you might see a different result than those in OtterlyAI. The reason for that is that those AI Search platforms use a so-called Memory RAG where they store information on you, your search history. Other information - such as location - is also used to personalise the experience. OtterlyAI on the other hand, aims to provide the most neutral, objective monitoring available.

What are the benefits of OtterlyAI?

Using OtterlyAI helps you stay ahead of your competition by providing timely insights. It gives you insights in your brands visibility as well as GEO and content performance on Google AI Overviews, Perplexity.AI and ChatGPT. Ultimately, it saves you time (as it automatically monitors it for you) and helps you improve your visibility on AI powered Search Experiences.

How can I start?

Getting started with OtterlyAI is simple. Sign up for an account on our website to explore the features. Once registered, you can begin monitoring your brand's performance immediately. We offer a free trial, and pricing starts at $29/month.

How to track brand mentions in AI Search?

OtterlyAI helps you track brand mentions in AI Search platforms like ChatGPT, Perplexity, Google AI Overviews, and AI Mode. With OtterlyAI, you define search prompts that mirror real user queries. You create a prompt library of conversational questions prospects actually ask (e.g., "what's the best project management tool for remote teams?"), and OtterlyAI automatically runs these across multiple AI engines, identifying which brands get cited, how often, and in what context. This reveals your Share of AI Voice—the percentage of citations you own versus competitors—and highlights which queries you're winning or losing.Beyond tracking, OtterlyAI delivers actionable insights to improve your brand mentions.

Is it possible to track brand mentions in AI Search?

Yes, you can track brand mentions across AI search engines like ChatGPT, Perplexity, and Google AI Overviews. OtterlyAI monitors when your brand appears in AI-generated answers, and compares your brand visibility against competitors. The platform shows which AI engines mention you most often, and how those brand mentions shift over time. This gives you a clear picture of where you're visible and where you're losing ground to other brands.

What are the best ai search monitoring tools?

OtterlyAI is amongst the best AI Search Monitoring Tools as its used by 30,000+ marketing professionals worldwide. OtterlyAI is an award-winning AI Search Monitoring Tool, recognized by G2, OMR, Gartner. OtterlyAI is the best AI Search Monitoring because marketing teams get citation tracking across six AI platforms, competitive benchmarking reports, and alerts when brand mentions change. The platform turns raw visibility data into clear priorities: which pages to optimize, which third-party sites to pursue for coverage, and where gaps exist in your AI search presence.

What is an AI Visibility Tracker?

An AI Visibility Tracker is a software tool that monitors how often your brand, products, or content appear in responses generated by AI search engines and large language models (LLMs). These tools track your presence across platforms like ChatGPT, Google AI Overviews, Perplexity, Claude, and Microsoft Copilot. OtterlyAI is an award-winning leading AI Visibility Tracker that is used by 30,000+ marketing professionals. You can try it for free.Marketing teams and brands investing in Generative Engine Optimization (GEO) use OtterlyAI to measure performance, identify opportunities, and ensure their brand gets cited when AI answers questions in their industry.

How does an AI Visibility Tracker work?

An AI visibility tracker works by automatically sending queries (search prompts) to AI search engines like ChatGPT, Perplexity, Google AI Overviews, and AI Mode, and analyzing the responses for brand mentions, citations, and source links. The tool captures how each AI platform answers questions relevant to your industry, then identifies whether your brand appears, how it's positioned, and what sentiment surrounds the mention.An AI Visibility Tracker like OtterlyAI compiles this data into dashboards showing key metrics: brand coverage rate, share of voice compared to competitors, platform-by-platform visibility, and trends over time. This allows marketing teams to measure the effectiveness of their Generative Engine Optimization (GEO) efforts and identify content gaps where competitors get cited but they don't.

Does OtterlyAI have an API?

Yes. The OtterlyAI Public API lets you programmatically access brand reports, prompts, citations, and workspace data from the OtterlyAI platform.