HubSpot AEO is a new CRM add-on capped at 25 prompts in a single country. OtterlyAI is built for GEO from the ground up - tracking 6 AI engines across every market you sell in, from $29/month.
HubSpot AEO launched in beta in April 2026 as an add-on inside Marketing Hub - useful if you're already a HubSpot customer, but limited as a standalone GEO tool. In hands-on testing, prompts are locked to one country per workspace, the total prompt count is capped at 25 with no clear upgrade path, and there's no dedicated prompt research tool, GEO audit, or content audit. OtterlyAI was built exclusively for GEO and AI search, at a price accessible for agencies and growing teams.
A detailed breakdown of what you get - and what you don't - across both platforms, including what we found testing HubSpot AEO's standalone $50/month plan directly.
| 🦦 OtterlyAI | HubSpot AEO | |
|---|---|---|
| Pricing | ✓ $29/month - transparent, self-serve, no bundling required | ✗ $50/month standalone, or bundled into Marketing Hub Pro/Enterprise ($800+/mo) |
| Country coverage | ✓ Unlimited - track one brand across every market you sell in | ✗ One country per workspace - no option found to add a second |
| Prompt limit | ✓ Scales with your plan as your GEO program grows | ✗ Hard cap at 25 prompts, no self-serve upgrade in-product |
| AI engines tracked | ✓ 6 engines - ChatGPT, Gemini, Google AI Overviews, Google AI Mode, Perplexity, Copilot | ✗ 3 engines - ChatGPT, Gemini, Perplexity only |
| Prompt research | ✓ Built-in - prompt diversity, sufficiency, and TOFU/branded balance | ✗ No dedicated prompt research tool |
| GEO audit | ✓ Included - crawlability checks for GPTBot, ClaudeBot, PerplexityBot, and more | ✗ Not available - the free "AEO Grader" is a one-time score, not an ongoing audit |
| Content audit | ✓ Included - AI-readiness scoring, page speed, structure, rendering checks | ✗ Not available |
| Standalone product | ✓ Yes, always - built as a dedicated GEO platform from day one | ✗ Full value (CRM-powered prompt suggestions) requires Marketing Hub Pro or Enterprise |
| For agencies | ✓ Dedicated agency program with extra prompts and partner support | ✗ No dedicated agency program |
| Founders | ✓ Passionate GEO-native marketers | ✓ Established CRM brand, launched AEO in beta April 2026 |
When switching from HubSpot AEO to OtterlyAI, teams immediately unlock features that were either locked behind a Marketing Hub seat - or simply missing entirely.
OtterlyAI tracks one brand across every country you sell in, from a single report. In our testing, HubSpot AEO locks each workspace to one country, with no way to add more.
HubSpot AEO's standalone plan caps out at 25 prompts with no visible self-serve upgrade. OtterlyAI's plans scale with you as you track more products, segments, and use cases.
OtterlyAI checks whether GPTBot, ClaudeBot, and PerplexityBot can actually crawl your site, plus page-level AI-readiness scoring. HubSpot's free Grader gives a one-time score and stops there.
OtterlyAI scores prompt diversity and sufficiency so you're not guessing what to track. HubSpot AEO has no equivalent research tool outside of CRM-based suggestions.
Google AI Overviews and Google AI Mode are two of the highest-volume AI surfaces for most brands. HubSpot AEO doesn't track either of them, or Copilot - OtterlyAI tracks all six.
OtterlyAI was recognized as a Gartner Cool Vendor in AI in Marketing 2025 - validation of its leadership in the GEO space, well ahead of HubSpot AEO's April 2026 beta launch.
Real words from marketers and agency owners who evaluated HubSpot AEO and chose OtterlyAI instead.
"We're a HubSpot shop, but AEO wasn't enough. Twenty-five prompts covers maybe one product line for us - OtterlyAI scales with the account, not the CRM seat."
"We sell in six countries. HubSpot AEO wanted us to pick one. OtterlyAI just handles it - that was the whole conversation, honestly."
"The AEO Grader is a nice hook, but it's a one-time score. Our clients need ongoing crawlability and content audits - that's where OtterlyAI does the real work."
HubSpot AEO's real cost depends on whether you're already paying for Marketing Hub Pro or Enterprise. OtterlyAI's doesn't - plans start at $29/month with no hidden tiers.
Everything included. No country caps. No 25-prompt ceiling. No Marketing Hub seat required.
Everything you need to know before making the switch from HubSpot AEO to OtterlyAI.
OtterlyAI is the best HubSpot AEO alternative for agencies and growing teams. HubSpot AEO is a useful add-on for existing Marketing Hub Pro/Enterprise customers, but as a standalone product it's a new beta tool (launched April 2026) capped at 25 prompts in one country, with no dedicated GEO or content audit. OtterlyAI offers a full GEO platform - 6 AI engines, unlimited countries, GEO and content audits, and an agency program - starting at $29/month.
In our hands-on testing of the standalone plan, we found no way to track a single prompt set across more than one country - each workspace appears scoped to one market. OtterlyAI tracks every country you operate in from a single brand report.
HubSpot AEO's plans include 25 prompts. Some third-party reviews reference the option to buy additional capacity through HubSpot directly, but in our own testing of the standalone product we didn't find a self-serve way to add prompts in-app. Confirm current prompt-expansion options directly with HubSpot before committing.
Not currently. HubSpot offers a free, one-time "AEO Grader" that scores your brand at a point in time, but the paid AEO product doesn't include ongoing crawlability checks or page-level content audits. OtterlyAI includes both as part of every plan.
HubSpot AEO tracks ChatGPT, Gemini, and Perplexity. OtterlyAI tracks those three plus Google AI Overviews, Google AI Mode, and Microsoft Copilot - six engines in total, using real web-scraped data.
Yes. OtterlyAI offers a free trial with no credit card required, so you can compare real visibility data across all six engines before making any commitment.
Join GEO marketers and agencies who've made OtterlyAI their AI search platform of choice. Start your free trial - no credit card required.