HubSpot AEO pricing in 2026: $50 for 25 prompts. What happens when you need 100?
HubSpot AEO is an inexpensive way to start, at $50 a month for 25 prompts on three engines. It grows in 25-prompt blocks of $50 each. OtterlyAI Standard covers 100 prompts on four engines for $189, with GEO audits and unlimited workspaces.
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- HubSpot AEO
HubSpot AEO list prices: $50 a month per 25-prompt block, as HubSpot allows multiple purchases. OtterlyAI Standard covers 100 prompts for $189.
Not on the scale: AEO is also bundled into Marketing Hub Professional and Enterprise.
HubSpot AEO plans and prices
HubSpot launched AEO in 2026 as a standalone product and as part of Marketing Hub. The standalone plan tracks 25 prompts daily on ChatGPT, Gemini and Perplexity, with a 28-day free trial and no card required.
| Plan | Monthly | Billed annually | Prompts | What to know |
|---|---|---|---|---|
| Free trial | $0 for 28 days | – | 25 | No credit card required |
| HubSpot AEO standalone | $50 | $45 | 25 | ChatGPT, Gemini and Perplexity, run daily, 2,500 answers a month |
| Additional AEO blocks | $50 each | $45 each | +25 each | HubSpot allows buying multiple standalone instances |
| Marketing Hub Professional | Bundled | – | 25 | CRM-powered prompt suggestions |
| Marketing Hub Enterprise | Bundled | – | 50 | CRM-powered prompt suggestions |
Scenarios on this page assume additional 25-prompt blocks at the standalone $50 price, which HubSpot permits. HubSpot also offers an answers-limit increase; confirm current terms and prices with HubSpot.
The same job on both price lists
Three common situations, priced on each vendor's published list. Bars share one scale, so you can compare across rows.
You want to start tracking
First brand, first prompts.
Billed annually it is $45 against $25. HubSpot's entry plan is a good deal for what it covers. Lite tracks four engines, including Google AI Overviews and Copilot, which HubSpot AEO does not.
You track about 100 prompts
One brand, a real competitor set.
The gap is $11 a month on monthly billing and $20 on annual billing ($180 against $160). What changes is the product: four engines instead of three, and GEO URL audits, workspaces and Looker Studio included.
You track about 200 prompts
Several product lines and markets.
Eight blocks of 25 prompts cost $400. OtterlyAI Standard ($189) plus one 100-prompt add-on ($99) is $288. Billed annually it is $360 against $245.
What the HubSpot AEO price does not include
The monthly figure is only part of the bill. These are the limits and extras to model before you sign.
- Three engines only
- HubSpot AEO tracks ChatGPT, Gemini and Perplexity. OtterlyAI includes ChatGPT, Google AI Overviews, Perplexity and Copilot in every plan. AI Overviews and AI Mode are two of the highest-volume AI surfaces for many brands.
- 25 prompts per block
- Each $50 purchase adds 25 prompts. A growing program multiplies the monthly bill. OtterlyAI tiers run 15, 100 and 400 prompts, with 100-prompt add-ons at $99.
- The CRM features need Marketing Hub
- HubSpot's CRM-powered prompt suggestions come with Marketing Hub Professional or Enterprise. The standalone plan does not include them. OtterlyAI is standalone by design, and includes an AI Prompt Research tool in every plan.
- No ongoing GEO audit
- HubSpot offers a free AEO Grader for a one-time score. OtterlyAI includes 1,000 to 10,000 GEO URL audits a month by plan, with recommendations on what to change.
- Agency tooling
- OtterlyAI includes unlimited workspaces from Standard and an Agency Partner program with pitch workspaces. HubSpot AEO does not publish a dedicated agency plan.
Pricing terms side by side
List prices, caps and inclusions for OtterlyAI and HubSpot AEO. For a full product comparison, read the OtterlyAI vs HubSpot AEO feature breakdown.
| Pricing term | OtterlyAI | HubSpot AEO |
|---|---|---|
| Entry price | ✓$29 a month, 15 prompts | ✗$50 a month, 25 prompts |
| About 100 prompts | ✓$189 a month | ✗About $200 a month (4 blocks) |
| AI engines | ✓4 included | ✗3: ChatGPT, Gemini, Perplexity |
| Google AI Overviews | ✓Included | ✗Not tracked |
| Free trial | ✓7 days, no card | ✓28 days, no card |
| GEO URL audits | ✓1,000 to 10,000 a month by plan | ✗One-time free AEO Grader |
| Workspaces | ✓Unlimited from Standard | ✗Not listed on plans |
| Needs HubSpot Marketing Hub | ✓No | ✓Only for CRM prompt suggestions |
| Looker Studio connector | ✓From Standard ($189) | ✗Not listed on the AEO plan |
What OtterlyAI charges, and what is in each plan
Four published plans, one price list, no hidden fees. Switch between monthly and annual billing (15% off) whenever you like.
Lite
Solo marketers and small teams
$25 a month billed annually
- 15 prompts, tracked daily
- 4 AI engines: ChatGPT, Google AI Overviews, Perplexity, Copilot
- Unlimited team members and brand reports
- 1 workspace, 3 recommendations per week
- 50+ countries
- 1,000 GEO URL audits per month
StandardMost popular
SMEs, in-house teams, agencies starting out
$160 a month billed annually
- 100 prompts, tracked daily
- 4 AI engines included
- Unlimited workspaces and recommendations
- 50+ countries, unlimited team members
- 5,000 GEO URL audits per month
- Looker Studio connector
- 2,000 API and 2,000 MCP requests per month
- 200k Agent Analytics events per month
Premium
Mid-sized companies and agencies
$422 a month billed annually
- 400 prompts, tracked daily
- Everything in Standard
- 10,000 GEO URL audits per month
- 5,000 API and 5,000 MCP requests per month
- 1M Agent Analytics events per month
- Personal onboarding session
Enterprise
Global brands with custom needs
Talk to us
- From 1,000 prompts
- Everything in Premium
- Single sign-on and custom terms
- Dedicated customer success manager
- Quarterly GEO health check
Add-ons. Add 100 prompts for $99 a month on Standard or Premium. Google AI Mode and Gemini are optional add-ons ($9 on Lite, $59 on Standard, $149 on Premium). Claude is $29, $109 or $439.
For agencies. Agency Partners get 150 prompts on Standard (instead of 100) and 500 on Premium (instead of 400), pitch workspaces, branded Looker Studio reports and one invoice for every client workspace. Subscribe to Standard or Premium, then apply for partner status. The plan price does not change.
Questions about HubSpot AEO pricing
How much does HubSpot AEO cost in 2026?
The standalone HubSpot AEO plan is $50 a month, or $45 a month on annual billing, and includes 25 prompts tracked daily on ChatGPT, Gemini and Perplexity, with a 28-day free trial. HubSpot also bundles AEO into Marketing Hub Professional (25 prompts) and Enterprise (50 prompts), and lets you buy additional blocks of prompts.
Is OtterlyAI cheaper than HubSpot AEO?
At the entry level HubSpot AEO is $50 for 25 prompts and OtterlyAI Lite is $29 for 15. For about 100 prompts, four $50 blocks on HubSpot come to about $200 against $189 for OtterlyAI Standard. The gap widens as you grow: 200 prompts is about $400 on HubSpot against $288 on OtterlyAI. OtterlyAI also tracks a fourth engine and includes GEO URL audits.
How many AI engines does HubSpot AEO track?
Three: ChatGPT, Gemini and Perplexity. OtterlyAI includes ChatGPT, Google AI Overviews, Perplexity and Copilot in every plan, and Google AI Mode, Gemini and Claude as add-ons.
Do I need Marketing Hub to use HubSpot AEO?
No. HubSpot sells AEO standalone for $50 a month. The CRM-powered prompt suggestions need Marketing Hub Professional or Enterprise. OtterlyAI is a standalone platform with its own AI Prompt Research tool.
What do I get for $189 a month on OtterlyAI?
The Standard plan includes 100 prompts tracked daily across four AI engines, unlimited team members, workspaces and recommendations, 50+ countries, 5,000 GEO URL audits a month, the Looker Studio connector, API and MCP access, and 200k Agent Analytics events a month.
Can I try OtterlyAI before I switch?
Yes. OtterlyAI offers a 7-day free trial with no credit card. You can run it next to HubSpot AEO on the same prompts.