Scrunch AI pricing in 2026: from $250 a month. Here is what OtterlyAI costs instead.
Scrunch has no plan below $250 a month, charges $25 for each seat beyond the included ones, and caps page audits at 5 or 10. OtterlyAI starts at $29, includes unlimited team members and runs up to 5,000 GEO URL audits a month on Standard.
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- OtterlyAI
- Scrunch AI
Monthly list prices on month-to-month billing. Scrunch Starter is $300; OtterlyAI Standard is $189, and OtterlyAI starts at $29.
Not on the scale: Enterprise has custom pricing.
Scrunch AI plans and prices
Scrunch sells Starter and Growth self-serve, plus a custom Enterprise tier. It offers a 7-day free trial without a card. Prompt volumes are high, but plans start at $250 a month on annual billing. Scrunch was acquired by Sitecore in June 2026.
| Plan | Monthly | Billed annually | Prompts | What to know |
|---|---|---|---|---|
| Starter | $300 | $250 | 350 custom + 1,000 industry | 3 seats, 3 personas, 5 page audits |
| Growth | $500 | $417 | 700 custom + 2,500 industry | 5 seats, 5 personas, 10 page audits |
| Enterprise | Custom | Custom | Custom | SOC 2 Type II, SSO, Agent Experience Platform, widest engine coverage |
| Extra seats | $25 each | – | – | Beyond the 3 or 5 included |
Scrunch has used the plan names Starter, Growth and Core over the past year, and some trackers still list older prices. Confirm the current tiers at checkout.
The same job on both price lists
Three common situations, priced on each vendor's published list. Bars share one scale, so you can compare across rows.
You want a low-risk start
Small prompt list, one brand, no big monthly commitment.
Scrunch Starter includes 350 custom prompts, so this row is about the entry price, not the volume. If you need that many prompts, the Premium plan at $489 is the closer match.
You track about 100 prompts
One brand, daily tracking, a small team.
Billed annually it is $250 against $160, a gap of $90 a month or $1,080 a year.
Six people need a seat
Marketing, SEO and two agency partners all need to log in.
Starter includes three seats and extra seats are $25 each, so six people cost $375. OtterlyAI includes unlimited team members. Billed annually it is $325 against $160.
What the Scrunch AI price does not include
The monthly figure is only part of the bill. These are the limits and extras to model before you sign.
- No plan under $250
- The entry plan is $250 a month on annual billing and $300 month to month. There is no small tier for a single brand. OtterlyAI Lite is $29 a month and Standard is $189.
- Seats cost extra
- Starter includes 3 seats and Growth 5. Each extra seat is $25 a month. OtterlyAI includes unlimited team members on every plan, so adding a colleague or a client costs nothing.
- Page audits are capped
- Starter includes 5 page audits and Growth 10. OtterlyAI runs 1,000 GEO URL audits a month on Lite, 5,000 on Standard and 10,000 on Premium.
- Full coverage sits in Enterprise
- SOC 2 Type II, SSO and the Agent Experience Platform are Enterprise features. OtterlyAI includes SSO and custom terms in Enterprise and unlimited workspaces from Standard.
- Plans have already changed
- Scrunch moved between Starter, Growth and Core naming and was acquired by Sitecore in June 2026. Packaging may shift again, so check before you sign.
Pricing terms side by side
List prices, caps and inclusions for OtterlyAI and Scrunch AI. For a full product comparison, read the OtterlyAI vs Scrunch AI feature breakdown.
| Pricing term | OtterlyAI | Scrunch AI |
|---|---|---|
| Entry price | ✓$29 a month, 15 prompts | ✗$300 a month ($250 annual) |
| Mid-tier price | ✓$189 a month, 100 prompts | ✗$300 a month, 350 prompts |
| Top self-serve tier | ✓$489 a month, 400 prompts | ✓$500 a month, 700 prompts |
| Team members | ✓Unlimited | ✗3 or 5 seats, then $25 each |
| Page or URL audits | ✓1,000 to 10,000 a month by plan | ✗5 or 10 page audits |
| Workspaces | ✓Unlimited from Standard | ✗Not listed on plans |
| SSO and compliance | ✓SSO on Enterprise | ✓SOC 2 Type II and SSO on Enterprise |
| Free trial | ✓7 days, no card | ✓7 days, no card |
| Annual billing discount | ✓15% | ✓About 17% |
What OtterlyAI charges, and what is in each plan
Four published plans, one price list, no hidden fees. Switch between monthly and annual billing (15% off) whenever you like.
Lite
Solo marketers and small teams
$25 a month billed annually
- 15 prompts, tracked daily
- 4 AI engines: ChatGPT, Google AI Overviews, Perplexity, Copilot
- Unlimited team members and brand reports
- 1 workspace, 3 recommendations per week
- 50+ countries
- 1,000 GEO URL audits per month
StandardMost popular
SMEs, in-house teams, agencies starting out
$160 a month billed annually
- 100 prompts, tracked daily
- 4 AI engines included
- Unlimited workspaces and recommendations
- 50+ countries, unlimited team members
- 5,000 GEO URL audits per month
- Looker Studio connector
- 2,000 API and 2,000 MCP requests per month
- 200k Agent Analytics events per month
Premium
Mid-sized companies and agencies
$422 a month billed annually
- 400 prompts, tracked daily
- Everything in Standard
- 10,000 GEO URL audits per month
- 5,000 API and 5,000 MCP requests per month
- 1M Agent Analytics events per month
- Personal onboarding session
Enterprise
Global brands with custom needs
Talk to us
- From 1,000 prompts
- Everything in Premium
- Single sign-on and custom terms
- Dedicated customer success manager
- Quarterly GEO health check
Add-ons. Add 100 prompts for $99 a month on Standard or Premium. Google AI Mode and Gemini are optional add-ons ($9 on Lite, $59 on Standard, $149 on Premium). Claude is $29, $109 or $439.
For agencies. Agency Partners get 150 prompts on Standard (instead of 100) and 500 on Premium (instead of 400), pitch workspaces, branded Looker Studio reports and one invoice for every client workspace. Subscribe to Standard or Premium, then apply for partner status. The plan price does not change.
Questions about Scrunch AI pricing
How much does Scrunch AI cost in 2026?
Scrunch lists Starter at $300 a month, or $250 a month on annual billing, with 350 custom prompts, 1,000 industry prompts, 3 seats and 5 page audits. Growth is $500 a month ($417 annual) with 700 custom prompts, 5 seats and 10 page audits. Enterprise is custom-priced. Extra seats are $25 a month.
Is OtterlyAI cheaper than Scrunch AI?
Yes, at every like-for-like step except raw prompt volume. OtterlyAI Standard is $189 a month against $300 for Scrunch Starter, which is $111 less on monthly billing and $90 less on annual billing ($160 against $250). OtterlyAI also starts at $29 with Lite, and includes unlimited team members, where Scrunch charges $25 per extra seat.
Does Scrunch AI have a free trial?
Yes. Scrunch offers a 7-day free trial with no credit card. OtterlyAI offers the same, so you can compare both on your own prompts.
Why is Scrunch AI's prompt count so high?
Scrunch includes 350 custom prompts and 1,000 industry prompts on Starter. If you need that volume, OtterlyAI Premium covers 400 prompts for $489 a month, and you can add 100 prompts at a time for $99. Most teams start with 50 to 100 prompts, which Standard covers for $189.
What do I get for $189 a month on OtterlyAI?
The Standard plan includes 100 prompts tracked daily across four AI engines, unlimited team members, workspaces and recommendations, 50+ countries, 5,000 GEO URL audits a month, the Looker Studio connector, API and MCP access, and 200k Agent Analytics events a month.
What is the cheapest alternative to Scrunch AI?
OtterlyAI Lite at $29 a month is the lowest-cost entry, with daily tracking across four engines. Standard at $189 is the closest like-for-like replacement for a single-brand program.