Semrush AI Visibility pricing in 2026: $99 per domain. See how that adds up.
Semrush prices AI visibility per domain, then charges for extra prompts and extra users. One brand is manageable. Five clients are $495 a month. OtterlyAI Standard is $189 for unlimited workspaces.
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Semrush AI Visibility Toolkit list prices: $99 per domain, plus $60 for each extra 50 prompts. Five client domains come to $495 a month.
Not on the scale: Enterprise AIO has custom pricing.
Semrush plans and prices
Semrush's AI Visibility Toolkit is sold as a single self-serve plan at $99 a month per domain, with add-ons for domains, prompts and users. If you also want Semrush's core SEO suite, that is a separate subscription (Pro starts around $140 a month).
| Plan | Monthly | Billed annually | Prompts | What to know |
|---|---|---|---|---|
| AI Visibility Base | $99 per domain | $99 | 25 | 1 domain, 4 engines, daily rankings, 300 reports a day |
| Extra domain | $99 | – | – | For each additional domain or location |
| Extra prompts | $60 | – | +50 | Per 50-prompt pack, per month |
| Extra user | $99 | – | – | Each added user needs a license |
| Enterprise AIO | Custom | Custom | 500 to 15,000 | 11 AI platforms, projects, white-label reporting |
Semrush lists the Base plan at $99 a month per domain. Prices above are Semrush's list prices for the standalone AI Visibility Toolkit; confirm current terms at checkout.
The same job on both price lists
Three common situations, priced on each vendor's published list. Bars share one scale, so you can compare across rows.
One brand, getting started
A single domain and the first prompts.
Semrush Base includes 25 prompts and OtterlyAI Lite includes 15, so this is an entry price comparison. For 100 prompts, see the next row.
You track about 100 prompts
One domain, daily tracking.
Semrush needs the $99 base plus two $60 packs to pass 100 prompts (125 in total). The OtterlyAI saving is $30 a month on monthly billing, or $59 a month when you bill annually ($160).
You run an agency with five clients
Each client has its own domain and its own report.
At $99 per domain, a sixth client adds another $99. On OtterlyAI Standard, workspaces are unlimited, and Agency Partners get 150 prompts on the same plan price.
What the Semrush price does not include
The monthly figure is only part of the bill. These are the limits and extras to model before you sign.
- Per-domain pricing
- Every extra domain or location is another $99 a month. Five client domains are $495, ten are $990, unless you move to Enterprise AIO, which is quote-only. OtterlyAI Standard includes unlimited workspaces for $189.
- Extra prompts and extra users
- Prompts are sold in 50-prompt packs at $60. Each added user needs a $99 AI Visibility license. OtterlyAI includes unlimited team members, and extra prompts are $99 per 100.
- 25 prompts is a small start
- The Base plan includes 25 custom prompts. Reaching 100 takes the base plan plus two packs, $219 in total.
- A separate SEO subscription
- If you want classic Semrush SEO alongside AI visibility, you pay for both. OtterlyAI is built for AI search from the start, and you can keep Semrush for SEO and add OtterlyAI alongside it.
- Audits and recommendations
- Semrush includes an AI-readiness site audit. OtterlyAI includes 1,000 to 10,000 GEO URL audits a month depending on plan, with recommendations on what to fix.
Pricing terms side by side
List prices, caps and inclusions for OtterlyAI and Semrush. For a full product comparison, read the OtterlyAI vs Semrush feature breakdown.
| Pricing term | OtterlyAI | Semrush |
|---|---|---|
| Entry price | ✓$29 a month, 15 prompts | ✗$99 a month, 25 prompts |
| Price for about 100 prompts | ✓$189 a month | ✗$219 a month (base plus 2 packs) |
| Five client domains | ✓$189 a month, unlimited workspaces | ✗$495 a month |
| Extra user | ✓Included, unlimited | ✗$99 per extra user |
| Extra prompts | ✓$99 per 100 | ✗$60 per 50 |
| Agency pricing | ✓Agency Partner: extra prompts, pitch workspaces | ✗Per domain, or Enterprise AIO on quote |
| Looker Studio connector | ✓From Standard ($189) | ✗Not listed on the Base plan |
| Core SEO suite | ✓Not included, pair with any SEO tool | ✓Separate Semrush subscription |
What OtterlyAI charges, and what is in each plan
Four published plans, one price list, no hidden fees. Switch between monthly and annual billing (15% off) whenever you like.
Lite
Solo marketers and small teams
$25 a month billed annually
- 15 prompts, tracked daily
- 4 AI engines: ChatGPT, Google AI Overviews, Perplexity, Copilot
- Unlimited team members and brand reports
- 1 workspace, 3 recommendations per week
- 50+ countries
- 1,000 GEO URL audits per month
StandardMost popular
SMEs, in-house teams, agencies starting out
$160 a month billed annually
- 100 prompts, tracked daily
- 4 AI engines included
- Unlimited workspaces and recommendations
- 50+ countries, unlimited team members
- 5,000 GEO URL audits per month
- Looker Studio connector
- 2,000 API and 2,000 MCP requests per month
- 200k Agent Analytics events per month
Premium
Mid-sized companies and agencies
$422 a month billed annually
- 400 prompts, tracked daily
- Everything in Standard
- 10,000 GEO URL audits per month
- 5,000 API and 5,000 MCP requests per month
- 1M Agent Analytics events per month
- Personal onboarding session
Enterprise
Global brands with custom needs
Talk to us
- From 1,000 prompts
- Everything in Premium
- Single sign-on and custom terms
- Dedicated customer success manager
- Quarterly GEO health check
Add-ons. Add 100 prompts for $99 a month on Standard or Premium. Google AI Mode and Gemini are optional add-ons ($9 on Lite, $59 on Standard, $149 on Premium). Claude is $29, $109 or $439.
For agencies. Agency Partners get 150 prompts on Standard (instead of 100) and 500 on Premium (instead of 400), pitch workspaces, branded Looker Studio reports and one invoice for every client workspace. Subscribe to Standard or Premium, then apply for partner status. The plan price does not change.
Questions about Semrush pricing
How much does the Semrush AI Visibility Toolkit cost in 2026?
Semrush lists the AI Visibility Toolkit at $99 a month per domain, which includes 25 custom prompts tracked daily, one domain for Brand Performance, four AI engines and 300 reports a day. Extra domains are $99 each, extra 50-prompt packs are $60, and each added user needs a $99 license. Enterprise AIO is custom-priced.
Is OtterlyAI cheaper than Semrush for AI visibility?
For anything beyond one small domain, yes. About 100 prompts costs $219 on Semrush ($99 plus two $60 packs) and $189 on OtterlyAI Standard. Five client domains cost $495 on Semrush against $189 on OtterlyAI Standard, which includes unlimited workspaces. That is $306 a month, or $3,672 a year, less.
Can I use OtterlyAI alongside Semrush?
Yes. Many teams keep Semrush for classic SEO and use OtterlyAI for prompt-level AI search tracking. OtterlyAI's Looker Studio connector (from Standard) lets you combine AI visibility data with your existing dashboards.
What does Semrush charge agencies for AI visibility?
Semrush prices the AI Visibility Toolkit per domain, so each client domain is another $99 a month. Larger agencies are pointed to Enterprise AIO, which is quote-only. OtterlyAI Agency Partners get unlimited workspaces, pitch workspaces, branded Looker Studio reports, one invoice, and 150 prompts on Standard instead of 100.
What do I get for $189 a month on OtterlyAI?
The Standard plan includes 100 prompts tracked daily across four AI engines, unlimited team members, workspaces and recommendations, 50+ countries, 5,000 GEO URL audits a month, the Looker Studio connector, API and MCP access, and 200k Agent Analytics events a month.
Can I try OtterlyAI before I switch?
Yes. OtterlyAI offers a 7-day free trial with no credit card, so you can run it next to Semrush and compare the data.