LLMs

How to block GPTBot (OpenAI’s web crawler) from accessing your website

If you don’t want your content to be used by Open AI’s GPT models (for training purposes e.g.) you can disallow the GPT Bot in your robots.txt. What is the GPTBot? GPTBot is the web crawler from OpenAI. It is used to train their models as well as for providing real-time information in ChatGPT (and […]

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LLMs

Which LLM has access to the internet?

If you’re trying to understand LLM content output and how it’s actually being displayed and used on the frontend user interface, you might run into the question: Does the LLM have access to the internet? Does it have web browsing capabilities? This is a very valid question if you are working as a SEO or […]

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Content AI

How to Perform a Content Gap Analysis with ChatGPT – in 2 Minutes

So, ever wondered why your competitors are outshining you on Google? It’s probably all about the content game. Don’t sweat it though, I’ve got a nifty little exercise for you to bridge that gap. Let’s conduct a Content Gap analysis with ChatGPT! Here’s how it goes down: I’ll throw in a blog post on your […]

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AI Search Experiences
LLMs

Can GPT-4 Browse The Internet?

Gartner is claiming that 50% of all organic searches will be gone by 2028.  Whether that will be correct or not remains to be seen. But let’s think this through. ChatGPT becomes a new AI-powered Search Experience. But right now, knowledge cutoff dates are a real deal. So GPTs don’t have real-time information (yet). Their […]

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Content AI

How Content AI Monitoring is Revolutionizing the Way Businesses Operate

We anticipate that traditional search results may become less visible as AI elements push them further down the page. This means the rate at which users click on these results, currently estimated at 30-45% for the top spot, could potentially drop significantly.  However, it’s crucial to understand that we don’t have firm data to back […]

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LLMs
Prompt Research

Mastering Brand Monitoring on ChatGPT

This is the Untapped Resource Every Marketing Manager Should Use. As a marketing manager, you understand the importance of maintaining a strong brand presence. Yet, amidst the hustle and bustle of social media platforms, SEO, and content creation, have you considered monitoring your brand on ChatGPT? ChatGPT is a promising new platform that many of your consumers […]

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AI Search Experiences
LLMs

How to Influence Generative AI Outputs of LLMs for Enhanced AI Optimization

Is it possible to influence the output of Language Learning Models (LLMs)? Or to put it another way: Is there a way to ‘optimize’ your content to make it more visible within various LLM parameters?  This is a question that has emerged from concerned marketers recently.  In a nutshell, the answer is: You can, indeed. However, […]

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Prompt Research

Keyword & Prompt Research for AI-powered Searches with Otterly.AI

In the world of traditional Search Engine Optimization (SEO), we could answer questions like: Do we rank in the top 10 organic positions?What keywords rank in the top 3 organic results?How has our average position changed over time? In a new world where AI-powered conversational search experiences rule, and we are not getting any data […]

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AI Search Experiences

Large Language Models vs AI-powered Search Experiences – What’s the Difference?

What’s the different between LLMs and AI-powered Search Experiences / interfaces? That’s the key question we are answering in this article. TLDR: Large Language Models (LLMs) are powering many so-called AI-powered Search Experiences right now. Various different LLMs are used in different Search Interfaces. The most prominent LLMs are right now GPT-4 (from Open AI), […]

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AI Search Experiences

Will Perplexity.ai replace Google Search?

What is Perplexity.AI? Perplexity.ai is a company that specializes in natural language processing (NLP) and artificial intelligence (AI) technology. They offer solutions for various industries, such as healthcare, finance, and customer service, to help businesses automate processes and improve customer interactions through the use of AI-powered tools. Their technology can analyze and understand large amounts […]

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