Day: February 18, 2024
google search
Google won’t look like Google in 2024
Marketers, brace yourselves for some big changes.
While some of us are still trying to make sense of the evolution of ChatGPT and how we can make it “work” for our marketing teams, Google is introducing substantial changes to Google Search in 2024.
Here’s what you can expect and how you can prepare yourself, your marketing team, and your business for these changes.
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AI knowhow
LLM Knowledge Cutoff Dates: Every Major AI Model’s Training Data Cutoff (2026)
Keeping up with the knowledge cutoff dates is a hassle. Therefore we summarized the knowledge cutoff dates in this post. This post will be regularly updated. Keep it saved/bookmarked.
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google search
Zero-Click Searches on Google Are Growing – It’s Getting Worse in 2024
In this article, we’ll cover the basics of Zero Click Searches and why their appearance is growing in 2024.
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Share of Voice
How to measure your Brand’s Share of Voice on Content AI
Since Share of Voice is already an important brand metric in your Marketing KPI dashboard, you might be wondering how to measure it on various Content AI Engines / LLMs – such as ChatGPT, Bing Chat, Google Bard,… right? In other words: You want to know how visible your brand is when your target audience does some research in your space.
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