Day: July 6, 2026

The AI search attribution gap
AI Search Experiences

Claude Drives 10.6% of Our Signups. Google Analytics Says 0.1%

AI Search drives signups that Google Analytics never sees. At OtterlyAI, ChatGPT and Claude together account for more than 21% of our self-reported signups, yet GA4 last-touch attribution credits Claude with just 0.1%. This article shares the exact numbers, the method behind them, and why last-touch analytics undercounts AI search as a channel. I’m writing […]

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