Day: July 15, 2026

Daniel Reeh Zurich Insurance Head of Digital Marketing
AI Search Experiences

“Brand Mentions Are the New Standard”: How Zurich Insurance Germany Adapts to AI Search

How does one of the world’s largest insurance brands adapt to AI Search? We sat down with Daniel Reeh, Head of Digital Marketing at Zurich Insurance (Germany), who leads website, performance marketing, social media, content – and now AI search – in one team. He also teaches generative engine optimization (GEO) at TH Köln. His […]

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