Day: July 24, 2026

dead citations study otterlyai
AI Search Experiences

Dead Citations: 19.3% of AI Search Sources Are No Longer There

Every AI Search answer is built on sources, and the engine cites them. A practical question follows: are those sources still there? When ChatGPT, Gemini, or Google AI Mode points to a page as evidence, does that page still exist, or is the engine citing something that is already gone? OtterlyAI studied 20M+ URLs cited […]

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