Day: July 27, 2026

AI Search Experiences

“Every Client Now Knows What GEO Is”: Inside Slopelift’s Shift from SEO to AI Search

“I noticed that I, as a consumer, am prompting and not searching. That was the biggest realization, the moment I said, okay, now I’m there.” Marietta Robitza wears two hats at Slopelift: Head of SEO, “which is now GEO as well,” and Chief Knowledge Officer. She joined when the agency was six or seven people […]

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