Day: August 10, 2026

Matthäus Michalik
AI Search Experiences

“Everyone Says GEO Is Just SEO”: Claneo’s Matthäus Michalik on Why That’s Wrong

Ask a room of marketers what Generative Engine Optimization is, and someone will tell you it’s SEO with a new logo. Matthäus Michalik, Co-founder of the Berlin-based organic search agency Claneo, hears it constantly, and it’s the first thing he wanted to correct. “The biggest [misconception] is that everyone says GEO is just SEO. SEO […]

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