Day: August 17, 2026

Linus Kurtenbach
AI Search Experiences

“PR Has Its Ticket Back to the Party”: How a Boutique PR Agency Wins Brand Visibility in AI Search

AI assistants like ChatGPT, Perplexity, and Microsoft Copilot don’t invent their answers out of thin air. They lean on trusted media sources, and that has quietly handed public relations a whole new mandate. We sat down with Linus Kurtenbach, PR consultant at Primus Inter Pares, a boutique PR agency based in Münster, Germany, to talk […]

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