Day: September 28, 2026

OpenAI search index
AI Search Experiences

OpenAI Is Building Its Own Search Index. That Changes More Than Just SEO.

For the last two years, one of the most persistent assumptions in AI search has been surprisingly simple: If you want to rank in ChatGPT, rank in Bing. There was a good reason for that assumption. When OpenAI launched ChatGPT Search in October 2024, it explicitly said the product used third-party search providers alongside content […]

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