Author: Klaus-M(arketing)
Currently, co-founder and head of growth of @Otterly.AI - the AI search monitoring solution.AI, MarTech, SaaS Enthusiast, non-stop-entrepreneur, ❤️ing father & (former Ironman triathlete, now older-men-athlete) 🚴♂️!
I'm a serial founder and (co-)founded four software companies, three got acquired - Gentics (by APA), Wikidocs (by Atlassian), and Usersnap (by saas.group).
My entrepreneurial scars are from doing enterprise sales, marketing, growth hacking, SaaS&PLG, development of digital products, team building & leading (the last 25 years).
I published a bestseller book about diving, but that's another story. ;-)
"Passion, team, and persistence are the main components for success."
AI Search Experiences
How to Do Prompt Research for AI Search
Prompt research tells you which questions buyers ask ChatGPT, Perplexity, Gemini and Google’s AI features, and whether your brand shows up in the answers. It has two jobs: finding prompts you are missing, and measuring the prompts you already appear for. This guide covers three practical methods, plus a workflow you can run every month […]
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AI Search Experiences
OpenAI Is Building Its Own Search Index. That Changes More Than Just SEO.
For the last two years, one of the most persistent assumptions in AI search has been surprisingly simple: If you want to rank in ChatGPT, rank in Bing. There was a good reason for that assumption. When OpenAI launched ChatGPT Search in October 2024, it explicitly said the product used third-party search providers alongside content […]
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AI Search Experiences
Your CRM has a field called Lead Source. It is lying to you.
Your CRM can’t see where your buyers made up their minds A prospect opens ChatGPT and asks which tool she should buy. She gets one answer. Three vendors named, a short paragraph each, done. She clicks nothing. Two days later she googles one of those brand names, lands on the pricing page and books a […]
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AI Search Experiences
The 25 Best AI SEO Tools in 2026
AI search visibility platforms compared – features, pricing, pros and cons Why this list exists Search has split in two. Half your audience still types into Google. The other half asks ChatGPT, Perplexity, Google AI Overviews, Microsoft Copilot, Gemini, or Claude – and gets an answer that already names the brands they should consider. According […]
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AI knowhow
google search
SEO
Top Tools for Google AI Overview Tracking (2026)
The LLM / AI search Revolution and Your Search Visibility Let’s be real, the world of search is changing, and it’s changing fast. Google’s AI Overviews are no longer a distant concept; they’re here, and they’re impacting how users find information. As a seasoned startup founder and product marketer, I know firsthand how crucial it […]
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AI knowhow
AI Search Experiences
LLMs
SEO
Best AI Search Monitoring Tools (2026): Track Brand Visibility Across AI Search Engines
AI search monitoring is the practice of tracking how your brand, products, and content appear in AI-generated search results from platforms like ChatGPT, Perplexity, Google AI Overviews, Gemini, and Claude. As AI search engines now process billions of queries daily, monitoring your visibility in these engines has become as essential as traditional SEO rank tracking. […]
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AI knowhow
GEO
Google quietly admitted GEO is a thing (while loudly insisting it isn’t)
Google just published an official guide on optimizing for generative AI features in Search. Read that sentence again. The same company that spent a decade telling us “just write good content” felt the need to publish 2,000 words on how to show up in AI Overviews. And then, somewhere in the middle, they helpfully clarify […]
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AI Search Experiences
Why Brands Should Audit AI Crawler Access Now
Understanding and Controlling the AI Bots Crawling Your Website A Comprehensive Guide for Digital Leaders, CIOs, and Brand Managers In the past 18 months, a quiet revolution has taken place on the internet. While your team focused on traditional SEO and security threats, a new generation of automated crawlers has been systematically indexing your website’s […]
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AI Search Experiences
Extract Prompts from Google Search Console – the Easy Way
Ever thought about your Google Search Console as a goldmine of prompt ideas?Yep, those weird, wonderful, and sometimes painfully specific search queries are basically people prompting Google … the world’s first generative engine. So why not use them for your prompts too? Here’s the idea:When you filter queries that start with words likehow, what, why, […]
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AI Search Experiences
🕸️ The Future of Agentic Websites
1. The Human Web Is Evolving For 25 years, we’ve been designing the web for human eyes.Big photos. Fancy animations. That one video that autoplays just when you least expect it. We obsessed over how it looks. And it worked! The web became beautiful – a digital showroom for human attention. But here’s what’s changed: […]
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AI Search Experiences
ChatGPT Just Became a Storefront. Is Your Brand Ready to Sell Inside a Chat?
🛍️ From SEO to GEO to ACO: Selling Directly Inside ChatGPT Remember when getting your products on Amazon felt like the biggest leap in digital commerce? Now imagine your store isn’t just on a marketplace – it’s inside the AI assistant that millions of people chat with daily. Welcome to the age of ChatGPT Instant […]
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AI Search Experiences
What Is llms.txt? Should You Care?
In the shifting landscape of AI-powered search, you’ll occasionally hear a notion like: “Just publish your llms.txt and the AI systems will favor your site.” That’s an overpromise. But that doesn’t mean the idea is worthless. Let’s explore what llms.txt really is, how llms-full.txt complements it, when it might help you – and when it’s […]
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AI knowhow
AI Search Experiences
SEO
AI is eating your ads. What GEO can do about it.
Remember when SEO was just about stuffing keywords into your content? Those were simpler times, my friend. Link to the presentation. I’ve been watching the digital marketing world get turned upside down, and honestly? It’s both terrifying and fascinating. If you’re a marketer, business owner, or anyone who depends on Google traffic to pay the […]
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AI Search Experiences
google search
Top AI Search Engines in 2025: The Complete Overview
What are AI search engines? AI search engines are search tools that use artificial intelligence to deliver more accurate, contextual, and conversational results. Unlike traditional search engines, which rely heavily on keywords and backlinks, AI-powered search engines analyze intent, context, and natural language to provide direct answers, summaries, or conversational responses. Key characteristics of AI […]
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AI Search Experiences
AI Brand Monitoring Tools: The Ultimate Guide to Protecting and Growing Your Brand in 2026
In today’s fast-paced digital landscape, brand perception can make or break a business. With thousands of conversations happening across the internet every minute, companies need to stay alert and responsive. That’s where AI brand monitoring tools come in. These powerful tools use artificial intelligence to help brands track mentions, analyze sentiment, identify trends, and respond […]
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Otterly.AI podcast
Weekly Otterly.AI podcast #6 – Exiting the stealth mode with Otterly.AI
Welcome to this week’s Otterly.AI podcast, where we’re diving deep into the origins of our brand, celebrating our milestones, and sharing insights into the exciting future of AI search monitoring.
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Otterly.AI podcast
Weekly Otterly.AI podcast #5 – How to analyze any website for GAIO (AI search)
In the rapidly evolving world of search, where AI-driven platforms like ChatGPT, Perplexity, and Google’s AI search are reshaping how brands are discovered, staying ahead requires more than just traditional SEO. It demands strategic insight into how brands like HubSpot position themselves in the era of conversational AI. In Episode 5 of the Weekly Otterly.AI […]
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Otterly.AI podcast
Weekly Otterly.AI podcast #4 – WTF is AIVO – AI Visibility Optimization
This week’s Otterly.AI podcast discusses AI Visibility Optimization (AIVO), exploring new SEO strategies and the evolving landscape of AI-driven search engines. Highlights 🎉 Introduction to AIVO and its significance in modern SEO. 🌍 Claus shares his experiences in Greece, reflecting on the evolving digital landscape. 📈 Discussion on various AI-related acronyms and their implications for […]
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Otterly.AI podcast
Weekly Otterly.AI podcast #3 – How to get your brand mentioned by AI
Tom Peham and Klaus-M. Schremser (two veterans in growth marketing and SEO) are discussing the future of SEO and AI-based search. Both are co-founders of Otterly.ai and are discussing in this weekly podcast how you can influence LLMs and AI-based searches to mention your brand (based on an article of Andy Crestodina, Orbit Media). Find a summary of the contents […]
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Otterly.AI podcast
Weekly Otterly.AI podcast #2 – How to get your brand into AI overviews?
Tom Peham and Klaus-M. Schremser (two veterans in growth marketing and SEO) are discussing the future of SEO and AI-based search. Both are co-founders of Otterly.ai and are discussing in this weekly podcast what to do to be present with your brand in Google AI-overviews, ChatGPT and Perplexity.ai. Listen to their podcast to prepare for […]
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AI Search Experiences
ChatGPT search – A Google competitor?
Picture this: you’re diving into research, maybe on something complicated like AI in marketing or a new regulation for data security. You type your question into Google, hit enter, and there it is—page after page of blue links. Some take you where you want to go, but others lead to ads or unrelated pages. After […]
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Otterly.AI podcast
Weekly Otterly.AI podcast #1: Is ChatGPT taking over Google?
Tom Peham and Klaus-M. Schremser (two veterans in growth marketing and SEO) are discussing the future of SEO and AI-based search. Both are co-founders of Otterly.ai and are discussing in this weekly podcast how the landscape of search is changing and what impact your brand and business is facing from AI-based searches. Find a summary […]
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Uncategorized
How to Rank in Google’s AI Overviews: A Comprehensive Guide
The Rise of Google’s AI Overviews The search landscape has undergone a seismic shift with the introduction of Google’s AI Overviews. Formerly known as the Search Generative Experience (SGE), this new feature represents one of the biggest changes to search and SEO in the last two decades. Google has now rolled out AI Overviews to […]
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google search
Google won’t look like Google in 2024
Marketers, brace yourselves for some big changes.
While some of us are still trying to make sense of the evolution of ChatGPT and how we can make it “work” for our marketing teams, Google is introducing substantial changes to Google Search in 2024.
Here’s what you can expect and how you can prepare yourself, your marketing team, and your business for these changes.
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AI knowhow
LLM Knowledge Cutoff Dates: Every Major AI Model’s Training Data Cutoff (2026)
Keeping up with the knowledge cutoff dates is a hassle. Therefore we summarized the knowledge cutoff dates in this post. This post will be regularly updated. Keep it saved/bookmarked.
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google search
Zero-Click Searches on Google Are Growing – It’s Getting Worse in 2024
In this article, we’ll cover the basics of Zero Click Searches and why their appearance is growing in 2024.
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Share of Voice
How to measure your Brand’s Share of Voice on Content AI
Since Share of Voice is already an important brand metric in your Marketing KPI dashboard, you might be wondering how to measure it on various Content AI Engines / LLMs – such as ChatGPT, Bing Chat, Google Bard,… right? In other words: You want to know how visible your brand is when your target audience does some research in your space.
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LLMs
Which LLMs are used for which AI-powered Chat & Search Interface
Various large language models (LLMs) are employed across different AI-powered chat and search interfaces. The landscape is dynamic, with frequent updates and new entries, but here’s an overview of some of the key players and their associated LLMs.
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