We changed only the publication date on 10 existing articles. Over the next 30 days, AI citations rose 31.5%, while two control articles declined.
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We tracked 252,407 AI search answers across seven engines to measure how stable brand mentions and citations really are, and how prompt count affects Brand Coverage consistency.
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View the interactive version of this study here We measured 16 brand reports across unrelated industries. Reddit citations from ChatGPT fell by at least 73% in mid-August, while ChatGPT’s own citation volume went up 3.5%. The gap was filled by reference sources and official pages, not by other forums. And the most popular explanation, that […]
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Answer Engine Optimization has a visibility problem that search never had. A ranking could be checked by typing the query. An AI answer is assembled fresh, differs by engine, and is gone the moment it is read. Which prompts is the brand absent from? Who appears instead? And of everything published last quarter, which pages […]
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Key takeaways Why we tested this The idea came from a pattern in our own data. Most of our highest cited blog posts already carry “2026” in the title tag. Some of them do not carry it in the H1, which is an inconsistency in its own right, but the title tag pattern was hard […]
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