Author: Thomas Peham
About Thomas PehamThomas Peham is a seasoned marketing executive, SaaS strategist, and product-growth enthusiast with more than a decade of experience building, scaling, and leading high-performing marketing teams. Known for combining analytical thinking with a deep understanding of customer needs, Thomas has helped numerous global SaaS companies accelerate growth, strengthen their brands, and navigate major shifts in digital marketing.
With a strong background in content marketing, product-led growth, SEO, and demand generation, Thomas specializes in crafting marketing strategies that drive both short-term impact and long-term value. He has led initiatives across the entire marketing spectrum—from positioning and messaging to go-to-market strategy, customer acquisition, and lifecycle marketing. His leadership approach is rooted in clarity, collaboration, and continuous learning.
Thomas is especially passionate about the intersection of product and marketing. He believes great marketing starts with a deep understanding of the product and its users. As a result, he is known for bridging teams, eliminating silos, and enabling cohesive, customer-centric execution across product, marketing, and sales.
Beyond his executive work, Thomas regularly shares insights on:
SaaS marketing strategy
Leadership and team development
Product-led growth and user engagement
The impact of AI on modern marketing
Sustainable, scalable growth frameworks
As a writer and contributor, his style focuses on practical advice, real-world examples, and clear takeaways that help others grow their skills and careers in marketing and technology.
When he’s not working with teams or writing about SaaS, Thomas enjoys exploring Austria’s outdoors, mentoring young marketers, and staying curious about the rapidly evolving world of AI, digital platforms, and product innovation.
AI Search Experiences
Is GEO Replacing SEO? What 12 Months of Experiments Actually Say
Quick answer: No: GEO is not replacing SEO. Generative Engine Optimization extends SEO to a new results surface: the AI-generated answer. The foundations of SEO (crawlability, content quality, authority) are the entry ticket for GEO, but the scoreboard has changed, from rankings and clicks to citations, mentions, and share of voice inside AI answers. Treating […]
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AI Search Experiences
20 to 30% More Efficient with AI: What the Digital Experience Group Actually Measures
Ask an agency leader how AI is changing their business and you’ll usually get one of two rehearsed answers: breathless optimism or quiet denial. Andreas Schwarz, Co-CEO at the Digital Experience Group, gives you neither. “AI gets me out of bed in the morning, in a good and in a bad way. On the one […]
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AI Search Experiences
“PR Has Its Ticket Back to the Party”: How a Boutique PR Agency Wins Brand Visibility in AI Search
AI assistants like ChatGPT, Perplexity, and Microsoft Copilot don’t invent their answers out of thin air. They lean on trusted media sources, and that has quietly handed public relations a whole new mandate. We sat down with Linus Kurtenbach, PR consultant at pr://ip – Primus Inter Pares, a boutique PR agency based in Münster, Germany, […]
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AI Search Experiences
Introducing Agent Analytics: A First Step Towards End-to-End AI Search Tracking
AI bots are already on your website. GPTBot, ClaudeBot, PerplexityBot, OAI-SearchBot: they crawl your pages every single day to feed the answers ChatGPT, Perplexity, Gemini, and Google’s AI surfaces give to millions of users. And here’s the uncomfortable part: you almost certainly can’t see any of it. That’s why today I’m super excited to introduce […]
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AI Search Experiences
Why Slopelift’s Head of SEO Became Its CTO: From SEO to CTO
People of AI Search – Richard Maurer, CTO at Slopelift “I kind of lost my first ambition, to be very good at SEO. The topic changed in a direction that I could not really go with.” — Richard Maurer The short version Richard Maurer is the CTO at Slopelift, the performance, social and data marketing […]
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AI Search Experiences
“Everyone Says GEO Is Just SEO”: Claneo’s Matthäus Michalik on Why That’s Wrong
Ask a room of marketers what Generative Engine Optimization is, and someone will tell you it’s SEO with a new logo. Matthäus Michalik, Co-founder of the Berlin-based organic search agency Claneo, hears it constantly, and it’s the first thing he wanted to correct. “The biggest [misconception] is that everyone says GEO is just SEO. SEO […]
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AI Search Experiences
What’s the ROI of AI Search? Paying Customers from Claude Grew 113% from June to July.
What’s the ROI of AI Search? I get that question a lot, so I decided to share how our own business is growing month on month via AI Search. TL;DR – Key Takeaways After we posted our June revenue results, and how much of our revenue is influenced by AI Search, ChatGPT, and Claude in […]
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AI Search Experiences
How to Track & Monitor Google AI Overviews in 2026 (Rankings, Traffic, Mentions)
Google AI Overviews now appear on nearly half of all search queries – up from 31% in February 2025 to 48% in February 2026. When an AI Overview triggers, organic click-through rates drop by up to 61%. But brands that get cited inside those AI-generated summaries earn 35% more organic clicks than those that don’t. […]
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AI Search Experiences
How to Track Brand Sentiment in AI Search With OtterlyAI (2026)
Byline: Written by Thomas Peham · Last updated March 19, 2026 Every time someone asks ChatGPT, Perplexity, or Gemini about your category, those AI engines don’t just decide whether to mention your brand – they decide how to talk about it. Are you recommended enthusiastically, mentioned with caveats, or dismissed outright? Until now, there was […]
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AI Search Experiences
Search Volume on AI Search (2026) – How to Track Search Volume for ChatGPT & Perplexity
Let’s dive into the topic of Search Volume statistics today. Search Volume is a critical metric that adds valuable context to our SEO strategies. As a marketer, I’ve relied on Search Volume data to: During my previous role as VP of Marketing at a B2B SaaS scaleup, I managed a team of 25 marketers, including […]
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LLMs
Prompt Research
Mastering Brand Monitoring on ChatGPT (2026)
This is the Untapped Resource Every Marketing Manager Should Use. As a marketing manager, you understand the importance of maintaining a strong brand presence. Yet, amidst the hustle and bustle of social media platforms, SEO, and content creation, have you considered monitoring your brand on ChatGPT? ChatGPT is a promising new platform that many of your consumers […]
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AI Search Experiences
How often does ChatGPT trigger a Web Search? (2026 Data)
How frequently does ChatGPT initiate a Web Search? The short answer: OpenAI has not shared that information. ChatGPT Search is one of the most powerful features of ChatGPT. As marketers, we value it highly since it drives referral traffic to our websites. However, there is limited public data available about ChatGPT Search. Naturally, this leads […]
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AI Search Experiences
The Most Popular AI Search Engines & LLMs in Asia (APAC) in 2026 (Top 15 Economies)
AI chat and “answer engines” have exploded across the world and also across Asia–Pacific. Below is a concise, country-by-country view of which consumer AI search engines and chatbots are most used today- mixing global and local players – across the top 15 APAC economies by GDP (China, Japan, India, South Korea, Australia, Indonesia, Taiwan, Thailand, […]
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AI Search Experiences
Cited, Not Just Ranked: How Stella Rising Built a GEO Practice on OtterlyAI Data
How Stella Rising built a Generative Engine Optimization practice on OtterlyAI data, and learned to measure visibility in a world where the click is no longer the point. A conversation with John Morabito, SVP of Search & Innovation at Stella Rising. When John Morabito talks about the future of search, he does it the way […]
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AI Search Experiences
“SEO Was Our Religion – Now It’s AI Search”: How OMR Reviews Rewrote Its Marketing Playbook
An interview with Marvin Müller, VP of Marketing at OMR Reviews, on the shift from Google rankings to AI citations – and what every software vendor should do about it. In short: Marvin Müller built OMR Reviews’ marketing from employee #6 to a leading software review marketplace in the DACH region – first on the […]
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AI Search Experiences
“Every Client Now Knows What GEO Is”: Inside Slopelift’s Shift from SEO to AI Search
“I noticed that I, as a consumer, am prompting and not searching. That was the biggest realization, the moment I said, okay, now I’m there.” Marietta Robitza wears two hats at Slopelift: Head of SEO, “which is now GEO as well,” and Chief Knowledge Officer. She joined when the agency was six or seven people […]
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AI Search Experiences
AI Search Citations: How to Track, Compare & Win Them (New OtterlyAI Update)
AI search citations are the third-party and owned URLs that AI engines like ChatGPT, Google AI Overviews, Perplexity, and Gemini reference when they generate an answer. Tracking which URLs get cited in your space – and whether your brand is mentioned on them – is the fastest way to understand what actually influences AI answers […]
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AI Search Experiences
AI Search Now Drives More of Our Revenue Than Google. Here’s Proof.
TL;DR – Key Takeaways The takeaway: AI search isn’t just a traffic story anymore. It’s a revenue story. That’s why we’re doubling down on both GEO and SEO. This is the second post in a series on how we measure AI search at OtterlyAI. In our first analysis, we compared self-reported attribution against last-touch attribution […]
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AI Search Experiences
“Brand Mentions Are the New Standard”: How Zurich Insurance Germany Adapts to AI Search
How does one of the world’s largest insurance brands adapt to AI Search? We sat down with Daniel Reeh, Head of Digital Marketing at Zurich Insurance (Germany), who leads website, performance marketing, social media, content – and now AI search – in one team. He also teaches generative engine optimization (GEO) at TH Köln. His […]
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AI Search Experiences
80 People, One AI Mandate: What a Chief AI Officer Actually Does All Day
“The moment you should use AI is the moment your first thought is ugh“ People of AI Search – Florian Fischer, Chief AI Officer at Slopelift Welcome to People of AI Search, our new video series where we sit down with the people actually rebuilding search, marketing and agency work around AI – not the […]
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AI Search Experiences
How Slopelift turned GEO from a buzzword into a client-facing service with OtterlyAI
The hard part of AI search isn’t measuring it. It’s making the number mean something. At a glance Ask most agencies about AI search and you’ll get a story about tools – which platform tracks visibility in ChatGPT, who scrapes citations, whose dashboard is prettiest. Marietta, Head of SEO and Chief Knowledge Officer at Slopelift, […]
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AI Search Experiences
Claude Drives 10.6% of Our Signups. Google Analytics Says 0.1%
AI Search drives signups that Google Analytics never sees. At OtterlyAI, ChatGPT and Claude together account for more than 21% of our self-reported signups, yet GA4 last-touch attribution credits Claude with just 0.1%. This article shares the exact numbers, the method behind them, and why last-touch analytics undercounts AI search as a channel. I’m writing […]
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AI Search Experiences
GEO and User-Generated Content: How UGC Wins AI Search Visibility
Generative engine optimization (GEO) is the practice of structuring content so it gets surfaced and cited inside AI-generated answers from engines like ChatGPT, Gemini, and Claude. User-generated content (UGC) — ratings, reviews, questions and answers, photos, and videos created by real customers — has quickly become one of the most powerful inputs for GEO, because […]
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News
The Query Fan-Out Problem: Why Your Content Might Be Invisible to AI Search (Even If You Rank #1 on Google)
The Hidden Mechanism That Determines AI Search Citations When someone searches “best project management tools for remote teams” in ChatGPT, they type one question. But behind the scenes, the AI engine doesn’t search for that exact phrase. Instead, it fires off 8–12 simultaneous sub-queries: This process is called query fan-out (or query decomposition). And almost […]
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AI Search Experiences
How Chatarmin Turned AI Search Into a Demo Channel: A GEO Playbook from Richard Wagentristl
Generative Engine Optimization (GEO) is the practice of making your brand show up – and get cited – inside AI answers from tools like ChatGPT, Gemini, Perplexity and Claude. For most B2B companies it still sounds theoretical. For Chatarmin, the WhatsApp marketing and customer experience platform, it has already become a measurable acquisition channel. In […]
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AI Search Experiences
ChatGPT Ads Are Here: ChatGPT Ads & Shopping Tracking Live Inside OtterlyAI
Today, OtterlyAI becomes one of the first platforms to track ChatGPT Ads – giving brands and marketers something no one could see until now: full visibility into the paid layer of AI search. On top, we are introducing support for ChatGPT Shopping. If your customers are asking ChatGPT for recommendations, ads are about to shape […]
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AI Search Experiences
You Can Now Track Your Brand’s Visibility on Claude
OtterlyAI now supports Claude as a dedicated AI search engine, so you can finally see how visible your brand is in one of the fastest-growing places people ask questions. If you’ve been optimizing “for AI,” there’s a good chance you’ve really only been watching ChatGPT. That made sense for a while. But it leaves a […]
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AI Search Experiences
How AI Has Changed SEO: Inside the Shift to GEO and AI Search
AI search has fundamentally changed SEO. Instead of typing keywords into Google and clicking blue links, people now ask ChatGPT, Perplexity, Google AI Mode, and Gemini full questions — and get one synthesized answer. The old goal of “rank #1 and earn the click” is being replaced by a new one: become the brand the […]
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AI Search Experiences
The New Authority Playbook for B2B SaaS: How Kolsquare Wins AI Search Citations
TL;DR: Key takeaways The problem: your buyers research in ChatGPT, but your analytics can’t see it A buyer types “best influencer marketing platform for European brands” into ChatGPT. The model returns a confident, paragraph-length answer with three named vendors and a few cited domains. The buyer clicks one of them. In your analytics, that click […]
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AI Search Experiences
OtterlyAI Public API and Claude Skill: Automate AI Search Monitoring
TL;DR: OtterlyAI now exposes every brand report, prompt, citation, recommendation, and GEO audit through a Public API (see documentation here), and a one-file Claude Skill. Marketers can run reports, content briefs, and competitor audits in plain English. Developers can wire AI search visibility into any dashboard, automation, or system. Get an API key at app.otterly.ai/api-keys […]
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AI Search Experiences
New: OtterlyAI Recommendations – From Data to Done in AI Search
Written by Thomas Peham · Last updated April 16, 2026 This is Thomas, CEO at OtterlyAI. Today we’re launching Recommendations – and I’m not exaggerating when I say this is the biggest feature we’ve shipped since we started the company. Here’s why. The gap between insight and action OtterlyAI already shows you where your brand […]
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AI Search Experiences
AI Keyword Research in 2026: How to Win Citations in ChatGPT, Perplexity & Google AI Overviews
TL;DR — AI keyword research is the practice of mapping the prompts, sub-questions, and entities that AI engines (ChatGPT, Google AI Overviews, Perplexity, Gemini, Claude, Copilot) use to assemble answers, so your page becomes a cited source rather than just a ranked result. Unlike traditional SEO, you measure success by citation share, prompt coverage, and […]
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AI Search Experiences
AI Search Analytics in 2026: 8 Features That Improve Brand Discoverability in ChatGPT, Perplexity & Google AI Overviews
TL;DR — AI search analytics platforms track how often, where, and why your brand appears inside AI-generated answers across ChatGPT, Google AI Overviews, Perplexity, Gemini, Claude, and Copilot. The eight features that actually move brand discoverability are prompt-level monitoring, citation attribution, competitor share of voice, entity tracking, sentiment framing, historical trends, content recommendations, and multi-engine […]
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AI Search Experiences
From Human Marketing to AI Marketing
Marketing has always had one audience: humans. Every channel we ever built – print, TV, email, search, social – was a different path to the same destination. A human being, making a decision. SEO optimized for Google’s algorithm, yes. But the algorithm was just a gatekeeper. The actual audience was always the person on the […]
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GEO Experiments
We Tested AI vs Human-Written Content. The AI Page Won by 40x.
To be honest, the following words are not easy for me to write. Why? Because I’ve been telling everyone in the past few months and weeks: DON’T use AI-generated content on your website. I haven’t believed in the hype. I was pretty sure that AI-generated content doesn’t rank on Google, nor would it be cited […]
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News
OtterlyAI Earns Top AEO Platform on G2’s Best New Software Awards 2026
OtterlyAI has ranked #10 on G2’s 2026 Best Software Awards, earning a place on the Rookies of the Year list. OtterlyAI is the only company in the Answer Engine Optimization (AEO) category to place in the overall Top 10. G2 evaluated 25,115 products across software categories. Of these, 211 met eligibility criteria and 25 were […]
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AI Search Experiences
OtterlyAI + Noble: How to Turn Citation Insights Into Brand Mentions That Matter
Tracking AI visibility is only the first step. Acting on it is what moves the needle. Today, we’re announcing a partnership between OtterlyAI and Noble to help teams move from insight to execution, faster. In brief From monitoring to actionability in AI search AI-powered search engines like ChatGPT, Perplexity, and Google AI Overviews don’t rank […]
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Content AI
How to Optimize Content for AI Search: The Complete Guide (2026)
AI search engines like ChatGPT, Google AI Overviews, and Perplexity now process billions of queries per day — and they’re choosing which brands to cite. Here’s exactly how to make sure yours is one of them. What Is AI Search Optimization? AI search optimization — also known as Generative Engine Optimization (GEO) — is the […]
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AI Search Experiences
Bing Webmaster Tools AI Performance Report: How to Analyze and Optimize Your Copilot Citations
Microsoft just launched its AI Performance report in Bing Webmaster Tools – giving website owners the first official look at how Copilot uses their content. We analyzed our own data (as well as other demo data) from day one with OtterlyAI and Bing Webmaster Tools. Here’s what we found, what it means, and how to […]
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GEO Experiments
Llms.txt Experiment: What Marketers Get Wrong about llms.txt
Will llms.txt actually improve your AI visibility?In this OtterlyAI research piece, we test real AI crawler data to see whether llms.txt meaningfully affects how AI systems discover and use web content. Study Methodology About This Research: OtterlyAI implemented an /llms.txt file at the root of an experiment website and monitored AI bot traffic over a […]
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AI Search Experiences
News
We Rebuilt the GEO Audit From Scratch. Here’s Why.
When we launched our first GEO tools, the Domain Audit and URL Audit, they were a starting point. A way for marketing teams to get a quick read on how to improve on-page signals and content to perform in AI search. They worked. But “worked” isn’t good enough when AI search is changing this fast. […]
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AI Search Studies
Real vs Estimated Prompts: I Analyzed 100s of Real ChatGPT Queries
Two questions come up every time I talk about AI search with marketing teams: “How do I find real prompts from real people?” And the skeptic’s follow-up: “Why should I even bother optimizing for estimated prompts?” Fair questions. So I ran an experiment to find out. Study Methodology About This Research: We analyzed hundreds of […]
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AI Search Experiences
The AI Citation Economy: What 1+ Million Data Points Reveal About Visibility in 2026
TL;DR: OtterlyAI just analyzed over 1 million citations across ChatGPT, Perplexity, and Google AI Overviews. Study Scope: Analysis of 1+ million AI citations across ChatGPT, Perplexity, and Google AI Overviews from January-February 2026. Key Findings: Primary Actions: Fix robots.txt blocks → Audit crawler access → Create reference-grade content 📌 Key Takeaways The findings reveal a […]
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AI Search Studies
What Pharma Brands Reveal About AI Search: Insights from komm.passion | Team Farner Citation Study
Our German agency partner komm.passion | Team Farner just published something interesting. They analyzed how the five highest-grossing pharmaceutical products appear across AI search platforms in Germany, Austria, and Switzerland. They used OtterlyAI to track citations across ChatGPT, Gemini, Google AI Overview, and Perplexity. The results confirm what we’ve been seeing in other industries, with […]
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AI Search Experiences
AI Search Brand Visibility: How to Track and Replay Your Brand’s Performance
AI search brand visibility measures how often and how prominently your brand appears in AI responses from ChatGPT, Perplexity, Google AI Overviews, and similar AI search engines. Most marketing teams track their own AI search brand visibility and performance. But they’re blind to what matters most: competitive movement in their industry. Why Brand Visibility Matters […]
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AI Search Experiences
How to Track AI Search Engine Citations & Sources: The Complete Guide for 2026
AI search engines now generate over 18 billion responses per day – and every one of those responses cites a handful of sources. If your brand isn’t tracking where it appears (and where it doesn’t), you’re flying blind in the fastest-growing discovery channel on the internet. AI citation tracking is the practice of monitoring when […]
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AI Search Experiences
New: OtterlyAI Looker Studio Connector: AI Search Visibility Reporting in Google Looker Studio
Your AI search visibility data now flows directly into Google Looker Studio. Build the dashboards you want, automate the reports your team needs, and share AI search performance without an OtterlyAI account. All inside your Looker Studio account. The reporting problem with AI search Tracking brand visibility across ChatGPT, Perplexity, and Google AI Overviews generates […]
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AI Search Studies
Two Different Googles: 30,000+ AI Citations Across AI Mode and AI Overviews Play By Separate Rules
Google search is no longer a single AI system with a single rulebook. A study by OtterlyAI reveals that Google is quietly running two parallel AI search experiences: AI Overviews, which are the familiar AI summaries at the top of search results, and AI Mode, the new AI-powered chat-like search interface. In this study, we […]
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News
OtterlyAI Named High Performer for Answer Engine Optimization Tools in G2 Winter 2026 Report
G2 has recognized OtterlyAI as a High Performer in the Answer Engine Optimization category. This follows our recent selection as a Gartner Cool Vendor for AI in Marketing, our recognitions as the best Generative Engine Optimization (GEO) Tool by OMR Reviews and the Top SEO Software 2025 by Tekpon. Answer Engine Optimization tools help brands […]
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AI Search Experiences
Introducing Workspaces: Scale AI Search Across All Your Clients
At OtterlyAI, we are excited to introduce Workspaces, a new way to create, manage and scale AI Search Analytics and Optimization inside OtterlyAI. This is particularly helpful for agencies, and brands managing dozens or hundreds brands. Agencies don’t just manage one brand. They manage many different brands, each with its own goals, reports, content performance, […]
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News
OtterlyAI and PressRanger Partner to Improve AI Search Visibility Through PR
Press Ranger, an AI-powered PR platform, has partnered with OtterlyAI, an AI search monitoring platform, to help brands improve their visibility in AI search engines like ChatGPT, Perplexity, and Google AI Overviews. Press Ranger becomes OtterlyAI’s preferred PR partner, while OtterlyAI provides AI search tracking for Press Ranger’s clients. Why does PR improve AI search […]
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News
OtterlyAI Recognized as a Cool Vendor in the 2025 Gartner® Cool Vendors™ for AI in Marketing
Vienna, Austria – November 4, 2025 – OtterlyAI has been named as a Gartner Cool Vendors for AI in Marketing The Austria-based company is one of just five vendors featured in 2025 Gartner 2025 Cool Vendors in AI Marketing report. We feel the acknowledgment focuses on companies offering technologies that reshape how brands gain visibility […]
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News
Prerender.io and OtterlyAI: Bridging the Gap Between AI Search Analytics and Technical Execution
We analyzed over 1 million AI citations across ChatGPT, Perplexity, and Google AI Overviews. The results revealed something critical: if your site relies heavily on JavaScript, you’re invisible to the AI engines reshaping how people discover content. The JavaScript Problem Nobody’s Talking About AI crawlers can’t interact with JavaScript the way search engines do. When […]
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AI Search Experiences
Website Citations, Domain Categorization and On-Page Brand Analysis for Better Gap Analysis
Today, I’m happy to announce some exciting product updates that will make your life easier when analyzing the different website citations. Website citations are a crucial part of AI Search experiences these days. As marketing teams and brands, we want to optimize for more brand mentions on ChatGPT, but also for more website citations. Put […]
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News
OtterlyAI and newsrooms announce tech partnership for optimized AI content and AI Search Analytics
Vienna, October 21 2025 – AI-powered search engines such as ChatGPT, Perplexity, and, in particular, Google AI Mode, which has recently been launched in Europe, are fundamentally changing users’ search behavior. Today, the two tech companies newsrooms and OtterlyAI announced their strategic partnership to offer companies and publishers AI search monitoring solutions for generative engine […]
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AI Search Experiences
AI Search Optimization: How to Get Found in a Bot-First World
Thomas Peham, CEO and Co-Founder of OtterlyAI, recently joined the AI Insiders podcast to unpack how generative AI is rewriting the rules of search, SEO, and brand discovery. His message was clear: If your brand isn’t showing up in AI-generated responses, you’re missing out on your future customers. Watch the full episode: In this session, […]
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News
Product News: Better Brand Reporting with OtterlyAI
We just launched something big inside OtterlyAI – and if you’re serious about AI search visibility, you’re going to want this. This is Thomas, CEO at OtterlyAI, and today I’m super excited to let you know that we just released updated Brand Reports within OtterlyAI allowing you to see Key Metrics at a glimpse and […]
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News
OtterlyAI Named Top-Rated Generative Engine Optimization (GEO) Tool in Germany
OtterlyAI Named Top-Rated Generative Engine Optimization (GEO) Tool in Germany, Cementing Leadership in Generative Engine Optimization October 1, 2025 | Vienna, Austria – OtterlyAI, the AI Search Monitoring and Optimization Platform trusted by 10,000+ Marketing professionals, today announced it has been recognized by OMR as both a Top Rated Generative Engine Optimization (GEO) Tool and […]
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AI Search Experiences
AI Search Engines Love Press Releases – How We Boosted Our Brand Mentions on ChatGPT, Copilot, Gemini, and AI Overviews
In our AI Search Study conducted earlier this year, we demonstrated that media coverage and strong editorial content play a crucial role in being discovered and recommended on ChatGPT and other AI search platforms. These emerging AI search tools actively favor high-quality editorial material, frequently citing and referencing publisher websites of all sizes. Hence, PR […]
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AI Search Experiences
OtterlyAI Celebrates 10,000 Users, Cementing Role as Best AI Search Monitoring Tool for SEO Professionals
Vienna, Austria, Sept. 23, 2025 (GLOBE NEWSWIRE) — Otterly.AI, the leading platform for monitoring brand visibility and content citations across AI-search and LLM-powered platforms, today announced that it has crossed 10,000 users on its Platform, further validating its position as the best AI Search Monitoring Tool for SEO Professionals. Since its founding, Otterly.AI has been committed to helping […]
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AI Search Experiences
GEO
How to Get Your Website Cited by AI – The 6-Step Playbook for Generative Engine Optimization (GEO)
Hi there, This is Thomas, CEO at OtterlyAI. Over the last months, I’ve onboarded dozens of marketing teams to OtterlyAI and AI Search Optimization / Generative Engine Optimization. In this article, I summarized all the GEO (Generative Engine Optimization) activities that truly matter. These are proven tactics and efforts I have either tested first-hand, seen […]
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AI Search Experiences
Can AI search bots crawl my website? Here’s why it’s important and how to check.
Is your website accessible to AI search bots? Here’s how to check and why it’s important. Let’s break it down. Your website might feature the most valuable and authoritative content in your industry. Yet, it could still be overlooked and fail to get cited or referenced by AI Search Engines like ChatGPT – and you […]
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AI Search Experiences
The Ultimate Guide to Prompt Research: 17 Ways to Find Prompts for ChatGPT & AI Search
This question has been living rent-free in my head for months: Every marketing team I’ve spoken to recently is asking some variation of this. And honestly, it makes sense. “How do we know what prompts our customers are using on ChatGPT?” or “Which prompts matter most to our ICP (Ideal Customer Profile) right now?” It’s […]
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AI Search Experiences
Introducing GEO Auditing Tool for Generative Engine Optimization – Explained in 3 Minutes
Today, I’m thrilled to share details about our latest product update: GEO Audit. Previously, the GEO Auditing tool has been instrumental in uncovering blind spots and providing actionable insights to improve your brand and website performance. Now, we’re excited to introduce the all-new GEO Audit. This article covers everything you need to know about how […]
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AI Search Experiences
Introducing Support for Google AI Mode, Gemini & Copilot
OtterlyAI Now Supports Google AI Mode, Copilot & Gemini: Complete AI Search Visibility Across Six Platforms The AI search evolution isn’t coming – it’s here. And if you’re not monitoring your brand across all AI platforms, you’re already behind. While traditional SEO professionals debate the future of search engine optimization, a seismic shift is happening […]
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AI Search Experiences
How to Find Real Prompts in Google Search Console (and Analyze Them in OtterlyAI)
I love Google Search Console. It’s hands down one of the best SEO tools ever made – because the data and insights come directly from Google itself. And now that Google Search Console (GSC) also tracks queries from AI Overviews and AI Mode, we all have access to real prompts that real users type into […]
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AI Search Experiences
Introducing OtterlyAI 2.0 – The Easiest Way to Rank #1 on ChatGPT
Monitor, analyze, and outrank your competitors on AI Search Engines — automatically. Hi everyone!I’m Thomas, CEO and co-founder at OtterlyAI. Today, I’m thrilled (and honestly a little giddy) to share our biggest leap forward yet: OtterlyAI 2.0 is here. If you’re a marketer or SEO manager, you know the game is changing fast: AI search […]
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AI Search Experiences
How Bacula Enterprise Won the AI Search Battle for HPC Backup: A GEO Case Study
Bacula Enterprise has achieved #1 ranking in ChatGPT responses for “best HPC backup software” by using its strategic Generative Engine Optimization. This case study shows how a specialized B2B technology company can use structured content, semantic authority building, and AI prompt monitoring to dominate a narrow range of AI-powered search results. Introduction The digital marketing […]
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AI Search Experiences
Why LLM Monitoring Isn’t Actionable
Yes, you read that right. Large Language Model (LLM) Monitoring isn’t actionable, and LLM Optimization (LLMO or LLM SEO) isn’t a real thing. Hi, I’m Thomas, CEO and Co-Founder of OtterlyAI. Today, I want to address a topic that’s been on my mind for some time now. Bear with me – my goal here is […]
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AI Search Experiences
Google AI Mode Set to Become the Default Search Engine + Our Initial Test
On May 20, 2025, Google unveiled AI Mode to the public, making it accessible to all U.S. users through Google Search Labs. They also announced that the features showcased at Google I/O would roll out nationwide in the weeks ahead. Why is this such a pivotal moment for Search, and how is it reshaping Search […]
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AI Search Experiences
UI vs API: Why are the results from the API different from the UI in Perplexity and ChatGPT?
The AI responses you encounter on platforms like ChatGPT.com or Perplexity.ai—including features like web citations—may not perfectly align with the results produced by the corresponding API. This article explains the key differences and what they mean for anyone tracking AI search outputs. API vs UI text output on ChatGPT & Perplexity In February 2025, ChatGPT […]
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AI Search Experiences
Why does ChatGPT provide different answers to the same question?
Why does ChatGPT give different answers even when I ask the same question multiple times? ChatGPT can offer varying answers to the same question because it’s designed to be both creative and adaptable in its replies. Even with an identical prompt, the model doesn’t always generate responses in exactly the same way. This flexibility is […]
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AI Search Experiences
Intent Volume & Relevancy Score Explained: How Intent Volume for ChatGPT works inside OtterlyAI
“How can I see the search volume for ChatGPT queries?”“How can I view the queries people are using on ChatGPT?” At OtterlyAI, we’ve welcomed over 3,000 marketing professionals and SEO experts to our platform, and this is one of the most common questions we hear. Marketing teams are eager to evaluate how relevant certain search […]
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AI Search Experiences
The State of German ChatGPT – The Most Visible German Websites on ChatGPT
There’s no question: ChatGPT is reshaping how people search, discover, and decide. What started as a curiosity is now a fully-fledged AI search engine, integrated into the daily habits of millions — especially after the February 2024 update that introduced native search to all users. At OtterlyAI, we built our platform to help marketing teams […]
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AI Search Experiences
How To Rank in AI Overviews: How to Get Your Brand Mentioned, Not Missed
Why AI Overviews are stealing your search traffic—and how to get your brand back in the conversation. Something strange is happening in your analytics dashboard. Traffic from organic search is dipping. Your top-ranking blog posts? They’re suddenly underperforming. Conversions from SEO are less predictable, and the playbook that worked for years now feels… off. If […]
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AI Search Experiences
The State of AI Search in 2025: What Every SEO and Marketing Pro Needs to Know
If it feels like the search landscape is shifting beneath your feet… you’re not wrong. With Google’s AI Overviews, Perplexity, and ChatGPT Search now powering answers for millions of users, marketers are facing a brave new world of organic visibility. Ranking #1 in classic blue links? That’s so 2022. To help brands navigate this transformation, […]
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AI Search Experiences
News
Introducing the Agency Partner Program: Let’s Win the Future of AI Search—Together
We’re thrilled to announce something that’s been brewing behind the scenes for a while now: the launch of the Otterly Agency Partner Program! As AI Search transforms how people find, create, and connect with content, marketing agencies face a big question: evolve—or get left behind. At OtterlyAI, we’ve seen firsthand how generative engine optimization (GEO) […]
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AI Search Experiences
What Search Prompts Should You Track on ChatGPT
One question we hear often is: How do I choose the right prompts to monitor in AI Search? This comes up a lot, and it’s no surprise. User behavior is evolving. More people are shifting from Google to ChatGPT for their research, and instead of relying on keywords, they’re using prompts. Some prompts are incredibly […]
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AI Search Experiences
Unlock the Potential of Generative Engine Optimization (GEO): Announcing the GEO Audit
At OtterlyAI, we’re dedicated to pushing the boundaries of AI-powered search marketing. Today, I’m thrilled to introduce our latest innovation: the GEO Audit Tool (Generative Engine Optimization Audit), now available within OtterlyAI. Our mission is to empower marketing teams with the insights they need to maximize their AI search visibility. Why Generative Engine Optimization Is […]
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AI Search Experiences
Google AI Overviews coming to Europe
Hi there, just a quick update for you. Google announced yesterday that Google AI Overviews are now being rolled out to nine additional countries: Key Detail: Initially, AI Overviews will only be accessible to users who are logged in and aged 18 or older. With Google’s ongoing global expansion of AI Overviews, we’re witnessing significant […]
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AI Search Experiences
How to Track Links on AI Search Engines: Which Websites Appear?
I frequently receive these questions—so often, in fact, that I thought it was time to address them directly. Which websites appear on AI Search? How can I ensure my website is featured on AI Search? This guide will provide all the information you need to answer both of these questions. At OtterlyAI, our mission is […]
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AI Search Experiences
How do I Appear in ChatGPT Results?
Before we get started, I want to give a big shoutout to Rand Fishkin for his insightful LinkedIn post on this very topic. You can check it out here. Many of us have been asking the same pressing question, and I hear it regularly from OtterlyAI prospects: If you’re looking for a deep dive into […]
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AI Search Experiences
ChatGPT Search Monitoring: How to track web links with OtterlyAI
On February 5th, ChatGPT introduced its latest update: ChatGPT Search. Since then, this feature has been accessible to all users in supported regions—no signup required. This is a significant development. Why? Because now, everyone can use ChatGPT’s web search, and at OtterlyAI, we’re able to track web links and citations referenced in ChatGPT Search. How […]
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AI Search Experiences
Multi-Country AI Search Monitoring: Track Google AIO, ChatGPT & Perplexity Across Markets
We are excited to announce that OtterlyAI now supports country monitoring for Google AI Overviews, ChatGPT, and Perplexity.AI! This new feature allows you to explore country-specific differences and compare how your brand and website rank in different markets.
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SEO
Hubspot’s Content Decline: The Death of TOFU Content or a Wake-Up Call for Marketers?
Hi there. This is Thomas, co-founder here at Otterly.AI. I’m writing this post because there has been a lot of noise on LinkedIn (and probably on many Slack channels) in the last few days about the decline of Hubspot’s organic traffic. To be precise: a decline in the organic traffic of Hubspot’s blog. Since Hubspot […]
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AI Search Experiences
Otterly.AI now available on Semrush App Center
Today, we are thrilled to announce our partnership with Semrush and the launch of our AI Search Monitoring App in the Semrush App Center. As the industry leader in Search Engine and Digital Marketing solutions, Semrush provides an ideal platform to introduce AI Search Monitoring to its vast user base. This partnership represents a significant […]
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AI Search Experiences
Industry first AI search monitoring company Otterly.AI exits stealth with over 1,000 users
Industry first AI search monitoring company Otterly.AI exits stealth with over 1,000 users Founded by SaaS industry veterans, Otterly.AI launched to support brands with generative AI search engines including ChatGPT, Google AI Overviews and Perplexity.AI Otterly.AI, the industry first AI search monitoring solution for marketing teams and brands, today announces its launch from stealth with […]
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AI Search Experiences
Introducing Otterly.AI’s New Pricing: Easy Start, Simple Scale
Hi there, this is Thomas, co-founder at Otterly.AI. Today, I’m excited to share some important updates to our pricing structure! At Otterly.AI, we are committed to empowering marketing teams of all sizes with an AI search monitoring solution that provides actionable insights to improve their marketing, SEO, and content strategies. Whether you call it GEO […]
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AI Search Experiences
What is GEO in SEO? The Complete Guide to Generative Engine Optimization
Quick answer: In SEO, GEO stands for Generative Engine Optimization: the practice of optimizing your content and digital presence so that AI systems like ChatGPT, Google AI Overviews, Perplexity, Gemini, and Copilot mention your brand and cite your pages in their generated answers. Where traditional SEO wins rankings on a results page, GEO wins inclusion […]
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AI Search Experiences
Link Tracking for Google AI Overviews – Getting Started in 7 Minutes
One of the main questions I hear these days from marketing and SEO experts is: How do I track links and citations on Google AI Overviews? The reality is, it’s not that easy. And that’s why we built Otterly in the first place: to give you an easy way to track links and citations in […]
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AI Search Experiences
How to monitor keywords for Google AI Overviews, ChatGPT and Perplexity
Monitoring how your content appears in AI-driven platforms like Google AI Overviews, ChatGPT, and Perplexity is essential for maintaining and enhancing your online visibility. Here’s how you can approach this for each platform, with the help of Otterly.AI. Tracking Google AI Overviews has become vital for businesses looking to enhance their digital marketing strategies with […]
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AI Search Experiences
How visible is your brand and content on AI Overviews, ChatGPT & Perplexity (Product News)
Today, I’m super excited to share the latest product updates from Otterly.AI with you. Otterly.AI helps you as brands and marketing teams to understand how visible your brand and content is on Google AI Overviews, ChatGPT, and Perplexity. Getting started is easy. It takes less than 7 minutes to successfully monitor keywords and prompts. “Otterly.AI […]
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AI Search Experiences
Nobody really knows how often an AI Overview is triggered
Hey You! Have you ever wondered how often Google’s AI Overview shows up in search results? It turns out, nobody really knows for sure. This article digs into the data from a few sources to figure it out. This week, I’m thinking a lot about Google’s AI Overview and all the different facts and figures […]
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AI Search Experiences
ChatGPT SEO Monitoring: How to track your content and brand ranking on ChatGPT
Hi there, this is our guide for ChatGPT Search Engine Optimization (some call it already Generative Engine Optimization (GEO) and how to rank with your content and websites on ChatGPT. Introduction to ChatGPT and its role in SEO So, you’re probably thinking: Is ChatGPT a relevant search engine for me and my audience? Developed by […]
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AI Search Experiences
Perplexity SEO (2026): How to Rank by Getting Cited as a Source (Not Just “#1”)
Updated: Feb 2026Audience: SEO professionals Perplexity isn’t a traditional search engine. It’s an answer engine: users ask a question, Perplexity generates an answer, and it cites sources inside that answer. So when people ask “How do I rank on Perplexity?” the practical translation is: How do I get my pages selected and cited as sources inside Perplexity answers? […]
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AI Search Experiences
How Often Do AI Overviews Appear in Google? Here’s How to Track It!
One of the first questions we most often hear at Otterly.AI is: How do I know if an AI Overviews is appearing on Google for my particular keyword? The short answer. Most often marketers don’t know. And then they start manually research that. If you are in the United States and have signed up for […]
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AI Search Experiences
How to Track Google AI Overviews: Monitor and Improve Your Brand’s Visibility in AI Search (2026)
Google AI Overviews (formerly Search Generative Experience or SGE) are AI-generated summary responses that appear at the top of Google search results for an increasing number of queries. Tracking your brand’s appearance in these AI Overviews has become a critical part of search visibility strategy, as they occupy the most prominent position on the SERP […]
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AI Search Experiences
SEO Monitoring for Google AI Overview & Perplexity.AI
Today, I’m really excited to announce the following product update from Otterly.AI. OTTERLY.AI will support content and brand monitoring for: In other words: Otterly.AI will allow you to monitor how visible your content and brand is within Google AI Overviews as well as Perplexity.AI. In addition, Otterly.AI will give you all the links & citations […]
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LLMs
How to block GPTBot (OpenAI’s web crawler) from accessing your website
If you don’t want your content to be used by Open AI’s GPT models (for training purposes e.g.) you can disallow the GPT Bot in your robots.txt. What is the GPTBot? GPTBot is the web crawler from OpenAI. It is used to train their models as well as for providing real-time information in ChatGPT (and […]
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LLMs
Which LLM has access to the internet?
If you’re trying to understand LLM content output and how it’s actually being displayed and used on the frontend user interface, you might run into the question: Does the LLM have access to the internet? Does it have web browsing capabilities? This is a very valid question if you are working as a SEO or […]
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