AI Search Experiences

 
AI Search Experiences
LLMs

Can GPT-4 Browse The Internet?

Gartner is claiming that 50% of all organic searches will be gone by 2028.  Whether that will be correct or not remains to be seen. But let’s think this through. ChatGPT becomes a new AI-powered Search Experience. But right now, knowledge cutoff dates are a real deal. So GPTs don’t have real-time information (yet). Their […]

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AI Search Experiences
LLMs

How to Influence Generative AI Outputs of LLMs for Enhanced AI Optimization

Is it possible to influence the output of Language Learning Models (LLMs)? Or to put it another way: Is there a way to ‘optimize’ your content to make it more visible within various LLM parameters?  This is a question that has emerged from concerned marketers recently.  In a nutshell, the answer is: You can, indeed. However, […]

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AI Search Experiences

Large Language Models vs AI-powered Search Experiences – What’s the Difference?

What’s the different between LLMs and AI-powered Search Experiences / interfaces? That’s the key question we are answering in this article. TLDR: Large Language Models (LLMs) are powering many so-called AI-powered Search Experiences right now. Various different LLMs are used in different Search Interfaces. The most prominent LLMs are right now GPT-4 (from Open AI), […]

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AI Search Experiences

Will Perplexity.ai replace Google Search?

What is Perplexity.AI? Perplexity.ai is a company that specializes in natural language processing (NLP) and artificial intelligence (AI) technology. They offer solutions for various industries, such as healthcare, finance, and customer service, to help businesses automate processes and improve customer interactions through the use of AI-powered tools. Their technology can analyze and understand large amounts […]

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AI Search Experiences

Revolutionizing Marketing: 4 Predictions for AI-Powered Search Experiences

AI-powered Search experiences are on the rise. In this article, we are uncovering four predictions on how those AI-Search Experiences will change and revolutionise marketing. 1. Gartner predicts that organic traffic decreases by 50% or more due to Gen-AI powered search Here’s the quote from Gartner By 2028, brands will see their organic site traffic […]

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