GEO
AI knowhow
GEO
Google quietly admitted GEO is a thing (while loudly insisting it isn’t)
Google just published an official guide on optimizing for generative AI features in Search. Read that sentence again. The same company that spent a decade telling us “just write good content” felt the need to publish 2,000 words on how to show up in AI Overviews. And then, somewhere in the middle, they helpfully clarify […]
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AI Search Experiences
GEO
How to Get Your Website Cited by AI – The 6-Step Playbook for Generative Engine Optimization (GEO)
Hi there, This is Thomas, CEO at OtterlyAI. Over the last months, I’ve onboarded dozens of marketing teams to OtterlyAI and AI Search Optimization / Generative Engine Optimization. In this article, I summarized all the GEO (Generative Engine Optimization) activities that truly matter. These are proven tactics and efforts I have either tested first-hand, seen […]
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