Today, OtterlyAI becomes one of the first platforms to track ChatGPT Ads – giving brands and marketers something no one could see until now: full visibility into the paid layer of AI search. On top, we are introducing support for ChatGPT Shopping.
If your customers are asking ChatGPT for recommendations, ads are about to shape those answers. Starting today, you’ll know exactly when, where, and how.
📺 See it in action:
What you can finally see
ChatGPT Ad Tracking lives right inside your existing OtterlyAI brand reports-— no new setup, no extra cost. For every prompt you track, you now get answers to the questions you’ve been asking us:
- How often are ads showing up? See ad frequency across your full set of prompts.
- Which prompts trigger ads? Spot the high-intent queries where advertisers are buying their way in.
- Who’s advertising? Identify the brands – including your competitors – running ads against your prompts.
- What does the ad actually say? Read the claims, see the links, and view how each ad appears in the response.
This isn’t a sample or an estimate. It’s the real paid landscape, mapped to the prompts that matter to your brand.
ChatGPT Shopping Tracking
Launching today too: ChatGPT Shopping Cards. When ChatGPT recommends products, it now surfaces them as visual shopping cards — and OtterlyAI shows you exactly which products make the cut.
At a glance, you can see whether your products are getting surfaced, where competitors are winning placement instead, and how the shopping experience looks to a real buyer. It’s the fastest way to understand your visibility in ChatGPT’s product recommendations — no guesswork, no manual checking.
If AI is becoming the place people shop, this is how you make sure you’re on the shelf.
Why we’re launching this now
ChatGPT Ads are already live in Australia, Canada, Japan, New Zealand, South Korea, the UK, and the US — and OpenAI is rolling them out further every month.
“Are ads already showing up in ChatGPT answers?” became the single most common question we heard from you. The honest answer: in more places than most brands realize. So instead of letting you find out the hard way, we built the tool to show you – before your competitors get there first.
The brands that understand the paid layer early are the ones who’ll win it.
Who actually sees ChatGPT Ads
A useful note for context: ads are not shown to users on Plus, Pro, or any Business plan, or to anyone OpenAI knows or predicts to be under 18. Knowing the audience helps you judge how much paid pressure your prompts are really under.
Win on AI search – paid and organic
AI search engines are fast becoming the default interface for how people discover and decide. With ChatGPT Ad Tracking, OtterlyAI now covers both sides of that surface: your organic visibility and the paid activity happening around it.
That’s the whole point. As search moves into AI, our job is to give you a complete picture — so you can defend your organic position and make smart calls on paid, all from one report.
Get started today
ChatGPT Ad Tracking is live right now, on every plan, at no extra cost.
- Already a customer? Log in and open any brand report to see who’s running ads against your prompts.
- New here? Create your account and start tracking in minutes.
- Want a walkthrough? Book a demo and we’ll show you exactly how to put ChatGPT Ad Tracking to work for your brand.
The paid era of AI search just started. Now you can see it clearly.
