Welcome to this week’s Otterly.AI podcast, where we’re diving deep into the origins of our brand, celebrating our milestones, and sharing insights into the exciting future of AI search monitoring.
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AI Search in France Prefers .com Websites
Only 49.4% of French AI Search citations point to an address that declares itself French: a .fr, .be or .ch domain, or a global domain carrying /fr/ in its URL. In Germany the same measure reads 64.9%. That is from the OtterlyAI AI Search Index, a study of 16 industries and more than 3.77 million…
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OtterlyAI and Getfluence Partner to Turn AI Search Citations Into Published Content
People don’t just use Google anymore. They ask ChatGPT, Claude, Gemini and other AI search engines. And those engines don’t only cite your website: they pull from media, trade press, review sites and many other sources across the web. That is why we are partnering with Getfluence, the Off-Site Authority Platform. OtterlyAI shows you which…
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AI Search in Germany Plays by Different Rules. Here Is the Data.
64.9% of German AI Search citations point to a domain that carries a local region or language signal: a .de, .at or .ch address, or a global domain on a German URL such as .com/de-de/. That is from the OtterlyAI German AI Search Index, a study of 16 industries and more than 3.95 million citations…
The Origin of “Otterly.AI”
Why the name “Otterly.AI”? It all began with a brainstorming session. As a team, we wanted a name that represented sharp observation—a key feature of our AI-powered search monitoring platform. After consulting with ChatGPT (as any modern marketer would), we discovered that otters are known for their keen eyesight. Plus, they’re undeniably cute, which adds a memorable touch to our branding.
The domain “Otterly.ai” was available, and the rest is history. Fun fact: while we wear glasses, Otterly.AI metaphorically enhances our “eyesight” by providing unparalleled insights into AI-driven search landscapes.
Exiting Stealth Mode with a Bang: Celebrating 1,000 Users
This week marks a monumental milestone for Otterly.AI as we officially exit stealth mode and celebrate our first 1,000 users. Reflecting on our journey from a few early adopters to a thriving community, it’s been incredible to witness the rapid growth.
A Key to Our Success: Targeting Business Email Domains
One of our strategic decisions was disallowing Gmail signups. This approach helped us identify users from major companies early on, enabling us to tailor our solution for professional marketers and SEO specialists.
Meet the Founders
Klaus-M. Schremser
Klaus-M. Schremser—the “M” stands for marketing—is a serial entrepreneur with a deep passion for blending psychology with strategy to create impactful marketing campaigns. With a track record that includes:
- Founding Gentics, a content management vendor
- Leading growth at Usersnap
- Building several SaaS ventures
Klaus-M.’ insights into SEO and organic traffic are a cornerstone of Otterly.AI’s success. Fun fact: he once set a Guinness World Record for hosting the largest underwater press conference in 2007.
Thomas Peham
Thomas describes himself as an “accidental marketer” who initially turned down a marketing job. Now, with over a decade of experience, he has built and scaled marketing teams for startups and scale-ups like Usersnap and Storyblok. His passion for solving visibility challenges led to co-founding Otterly.AI.
What Makes Otterly AI Different?
As of December 2024, Otterly.AI is the only platform capable of monitoring citation links at scale across ChatGPT, Perplexity AI, and Google’s AI overviews. These actionable insights empower marketers to:
- Measure brand and product visibility.
- Optimize search prompt strategies.
- Track citation links and improve rankings.
The Future of Search and AI in 2025
As businesses prepare for 2025, understanding and adapting to AI-driven search platforms is critical. While Google remains dominant, tools like ChatGPT and Perplexity AI are gaining traction. Here’s what’s ahead:
- AI Search Integration: Shopping assistants like Perplexity’s are reshaping e-commerce.
- New Opportunities for SEO: Citation links are becoming key actionable elements for optimizing AI search rankings.
- Adapting to Change: Marketing teams must stay ahead of emerging AI search trends to remain competitive.
Partnering with Otterly.AI
As we continue to innovate, we’re inviting users to become alpha and beta testers for upcoming features. If you’re interested, reach out via LinkedIn or email us at hello@otterly.ai.
Wrapping Up
With 1,000 users and counting, Otterly AI is just getting started. Whether you’re a brand marketer or an SEO specialist, our platform offers the tools you need to navigate the future of AI-driven search. Let’s tackle 2025 together—one search insight at a time.
Stay tuned for exciting updates in the coming weeks, and as always, thank you for being part of the journey!
