Hi there, This is Thomas, CEO at OtterlyAI. Over the last months, I’ve onboarded dozens of marketing teams to OtterlyAI and AI Search Optimization / Generative Engine Optimization. In this article, I summarized all the GEO (Generative Engine Optimization) activities that truly matter. These are proven tactics and efforts I have either tested first-hand, seen […]
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In the shifting landscape of AI-powered search, you’ll occasionally hear a notion like: “Just publish your llms.txt and the AI systems will favor your site.” That’s an overpromise. But that doesn’t mean the idea is worthless. Let’s explore what llms.txt really is, how llms-full.txt complements it, when it might help you – and when it’s […]
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Is your website accessible to AI search bots? Here’s how to check and why it’s important. Let’s break it down. Your website might feature the most valuable and authoritative content in your industry. Yet, it could still be overlooked and fail to get cited or referenced by AI Search Engines like ChatGPT – and you […]
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This question has been living rent-free in my head for months: Every marketing team I’ve spoken to recently is asking some variation of this. And honestly, it makes sense. “How do we know what prompts our customers are using on ChatGPT?” or “Which prompts matter most to our ICP (Ideal Customer Profile) right now?” It’s […]
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Today, I’m thrilled to share details about our latest product update: GEO Audit. Previously, the GEO Auditing tool has been instrumental in uncovering blind spots and providing actionable insights to improve your brand and website performance. Now, we’re excited to introduce the all-new GEO Audit. This article covers everything you need to know about how […]
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OtterlyAI Now Supports Google AI Mode, Copilot & Gemini: Complete AI Search Visibility Across Six Platforms The AI search evolution isn’t coming – it’s here. And if you’re not monitoring your brand across all AI platforms, you’re already behind. While traditional SEO professionals debate the future of search engine optimization, a seismic shift is happening […]
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I love Google Search Console. It’s hands down one of the best SEO tools ever made – because the data and insights come directly from Google itself. And now that Google Search Console (GSC) also tracks queries from AI Overviews and AI Mode, we all have access to real prompts that real users type into […]
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Monitor, analyze, and outrank your competitors on AI Search Engines — automatically. Hi everyone!I’m Thomas, CEO and co-founder at OtterlyAI. Today, I’m thrilled (and honestly a little giddy) to share our biggest leap forward yet: OtterlyAI 2.0 is here. If you’re a marketer or SEO manager, you know the game is changing fast: AI search […]
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Remember when SEO was just about stuffing keywords into your content? Those were simpler times, my friend. Link to the presentation. I’ve been watching the digital marketing world get turned upside down, and honestly? It’s both terrifying and fascinating. If you’re a marketer, business owner, or anyone who depends on Google traffic to pay the […]
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Bacula Enterprise has achieved #1 ranking in ChatGPT responses for “best HPC backup software” by using its strategic Generative Engine Optimization. This case study shows how a specialized B2B technology company can use structured content, semantic authority building, and AI prompt monitoring to dominate a narrow range of AI-powered search results. Introduction The digital marketing […]
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Yes, you read that right. Large Language Model (LLM) Monitoring isn’t actionable, and LLM Optimization (LLMO or LLM SEO) isn’t a real thing. Hi, I’m Thomas, CEO and Co-Founder of OtterlyAI. Today, I want to address a topic that’s been on my mind for some time now. Bear with me – my goal here is […]
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On May 20, 2025, Google unveiled AI Mode to the public, making it accessible to all U.S. users through Google Search Labs. They also announced that the features showcased at Google I/O would roll out nationwide in the weeks ahead. Why is this such a pivotal moment for Search, and how is it reshaping Search […]
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The AI responses you encounter on platforms like ChatGPT.com or Perplexity.ai—including features like web citations—may not perfectly align with the results produced by the corresponding API. This article explains the key differences and what they mean for anyone tracking AI search outputs. API vs UI text output on ChatGPT & Perplexity In February 2025, ChatGPT […]
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Why does ChatGPT give different answers even when I ask the same question multiple times? ChatGPT can offer varying answers to the same question because it’s designed to be both creative and adaptable in its replies. Even with an identical prompt, the model doesn’t always generate responses in exactly the same way. This flexibility is […]
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“How can I see the search volume for ChatGPT queries?”“How can I view the queries people are using on ChatGPT?” At OtterlyAI, we’ve welcomed over 3,000 marketing professionals and SEO experts to our platform, and this is one of the most common questions we hear. Marketing teams are eager to evaluate how relevant certain search […]
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There’s no question: ChatGPT is reshaping how people search, discover, and decide. What started as a curiosity is now a fully-fledged AI search engine, integrated into the daily habits of millions — especially after the February 2024 update that introduced native search to all users. At OtterlyAI, we built our platform to help marketing teams […]
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Why AI Overviews are stealing your search traffic—and how to get your brand back in the conversation. Something strange is happening in your analytics dashboard. Traffic from organic search is dipping. Your top-ranking blog posts? They’re suddenly underperforming. Conversions from SEO are less predictable, and the playbook that worked for years now feels… off. If […]
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If it feels like the search landscape is shifting beneath your feet… you’re not wrong. With Google’s AI Overviews, Perplexity, and ChatGPT Search now powering answers for millions of users, marketers are facing a brave new world of organic visibility. Ranking #1 in classic blue links? That’s so 2022. To help brands navigate this transformation, […]
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We’re thrilled to announce something that’s been brewing behind the scenes for a while now: the launch of the Otterly Agency Partner Program! As AI Search transforms how people find, create, and connect with content, marketing agencies face a big question: evolve—or get left behind. At OtterlyAI, we’ve seen firsthand how generative engine optimization (GEO) […]
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One question we hear often is: How do I choose the right prompts to monitor in AI Search? This comes up a lot, and it’s no surprise. User behavior is evolving. More people are shifting from Google to ChatGPT for their research, and instead of relying on keywords, they’re using prompts. Some prompts are incredibly […]
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At OtterlyAI, we’re dedicated to pushing the boundaries of AI-powered search marketing. Today, I’m thrilled to introduce our latest innovation: the GEO Audit Tool (Generative Engine Optimization Audit), now available within OtterlyAI. Our mission is to empower marketing teams with the insights they need to maximize their AI search visibility. Why Generative Engine Optimization Is […]
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Hi there, just a quick update for you. Google announced yesterday that Google AI Overviews are now being rolled out to nine additional countries: Key Detail: Initially, AI Overviews will only be accessible to users who are logged in and aged 18 or older. With Google’s ongoing global expansion of AI Overviews, we’re witnessing significant […]
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I frequently receive these questions—so often, in fact, that I thought it was time to address them directly. Which websites appear on AI Search? How can I ensure my website is featured on AI Search? This guide will provide all the information you need to answer both of these questions. At OtterlyAI, our mission is […]
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What are AI search engines? AI search engines are search tools that use artificial intelligence to deliver more accurate, contextual, and conversational results. Unlike traditional search engines, which rely heavily on keywords and backlinks, AI-powered search engines analyze intent, context, and natural language to provide direct answers, summaries, or conversational responses. Key characteristics of AI […]
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Before we get started, I want to give a big shoutout to Rand Fishkin for his insightful LinkedIn post on this very topic. You can check it out here. Many of us have been asking the same pressing question, and I hear it regularly from OtterlyAI prospects: If you’re looking for a deep dive into […]
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On February 5th, ChatGPT introduced its latest update: ChatGPT Search. Since then, this feature has been accessible to all users in supported regions—no signup required. This is a significant development. Why? Because now, everyone can use ChatGPT’s web search, and at OtterlyAI, we’re able to track web links and citations referenced in ChatGPT Search. How […]
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In today’s fast-paced digital landscape, brand perception can make or break a business. With thousands of conversations happening across the internet every minute, companies need to stay alert and responsive. That’s where AI brand monitoring tools come in. These powerful tools use artificial intelligence to help brands track mentions, analyze sentiment, identify trends, and respond […]
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We are excited to announce that OtterlyAI now supports country monitoring for Google AI Overviews, ChatGPT, and Perplexity.AI! This new feature allows you to explore country-specific differences and compare how your brand and website rank in different markets.
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Hi there. This is Thomas, co-founder here at Otterly.AI. I’m writing this post because there has been a lot of noise on LinkedIn (and probably on many Slack channels) in the last few days about the decline of Hubspot’s organic traffic. To be precise: a decline in the organic traffic of Hubspot’s blog. Since Hubspot […]
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Today, we are thrilled to announce our partnership with Semrush and the launch of our AI Search Monitoring App in the Semrush App Center. As the industry leader in Search Engine and Digital Marketing solutions, Semrush provides an ideal platform to introduce AI Search Monitoring to its vast user base. This partnership represents a significant […]
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Welcome to this week’s Otterly.AI podcast, where we’re diving deep into the origins of our brand, celebrating our milestones, and sharing insights into the exciting future of AI search monitoring.
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Industry first AI search monitoring company Otterly.AI exits stealth with over 1,000 users Founded by SaaS industry veterans, Otterly.AI launched to support brands with generative AI search engines including ChatGPT, Google AI Overviews and Perplexity.AI Otterly.AI, the industry first AI search monitoring solution for marketing teams and brands, today announces its launch from stealth with […]
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In the rapidly evolving world of search, where AI-driven platforms like ChatGPT, Perplexity, and Google’s AI search are reshaping how brands are discovered, staying ahead requires more than just traditional SEO. It demands strategic insight into how brands like HubSpot position themselves in the era of conversational AI. In Episode 5 of the Weekly Otterly.AI […]
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Hi there, this is Thomas, co-founder at Otterly.AI. Today, I’m excited to share some important updates to our pricing structure! At Otterly.AI, we are committed to empowering marketing teams of all sizes with an AI search monitoring solution that provides actionable insights to improve their marketing, SEO, and content strategies. Whether you call it GEO […]
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Did you know that over 1 billion people now use AI-powered search engines like ChatGPT, Perplexity AI, and Google’s AI Overviews to find information? Yet 89% of businesses have no strategy for optimizing their visibility in these platforms. While traditional SEO (Search Engine Optimization) focused on ranking in search engine results pages, a new discipline […]
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This week’s Otterly.AI podcast discusses AI Visibility Optimization (AIVO), exploring new SEO strategies and the evolving landscape of AI-driven search engines. Highlights 🎉 Introduction to AIVO and its significance in modern SEO. 🌍 Claus shares his experiences in Greece, reflecting on the evolving digital landscape. 📈 Discussion on various AI-related acronyms and their implications for […]
Read MoreOne of the main questions I hear these days from marketing and SEO experts is: How do I track links and citations on Google AI Overviews? The reality is, it’s not that easy. And that’s why we built Otterly in the first place: to give you an easy way to track links and citations in […]
Read MoreMonitoring how your content appears in AI-driven platforms like Google AI Overviews, ChatGPT, and Perplexity is essential for maintaining and enhancing your online visibility. Here’s how you can approach this for each platform, with the help of Otterly.AI. Tracking Google AI Overviews has become vital for businesses looking to enhance their digital marketing strategies with […]
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Today, I’m super excited to share the latest product updates from Otterly.AI with you. Otterly.AI helps you as brands and marketing teams to understand how visible your brand and content is on Google AI Overviews, ChatGPT, and Perplexity. Getting started is easy. It takes less than 7 minutes to successfully monitor keywords and prompts. “Otterly.AI […]
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Tom Peham and Klaus-M. Schremser (two veterans in growth marketing and SEO) are discussing the future of SEO and AI-based search. Both are co-founders of Otterly.ai and are discussing in this weekly podcast how you can influence LLMs and AI-based searches to mention your brand (based on an article of Andy Crestodina, Orbit Media). Find a summary of the contents […]
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Tom Peham and Klaus-M. Schremser (two veterans in growth marketing and SEO) are discussing the future of SEO and AI-based search. Both are co-founders of Otterly.ai and are discussing in this weekly podcast what to do to be present with your brand in Google AI-overviews, ChatGPT and Perplexity.ai. Listen to their podcast to prepare for […]
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Picture this: you’re diving into research, maybe on something complicated like AI in marketing or a new regulation for data security. You type your question into Google, hit enter, and there it is—page after page of blue links. Some take you where you want to go, but others lead to ads or unrelated pages. After […]
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Tom Peham and Klaus-M. Schremser (two veterans in growth marketing and SEO) are discussing the future of SEO and AI-based search. Both are co-founders of Otterly.ai and are discussing in this weekly podcast how the landscape of search is changing and what impact your brand and business is facing from AI-based searches. Find a summary […]
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The Rise of Google’s AI Overviews The search landscape has undergone a seismic shift with the introduction of Google’s AI Overviews. Formerly known as the Search Generative Experience (SGE), this new feature represents one of the biggest changes to search and SEO in the last two decades. Google has now rolled out AI Overviews to […]
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Hey You! Have you ever wondered how often Google’s AI Overview shows up in search results? It turns out, nobody really knows for sure. This article digs into the data from a few sources to figure it out. This week, I’m thinking a lot about Google’s AI Overview and all the different facts and figures […]
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Hi there, this is our guide for ChatGPT Search Engine Optimization (some call it already Generative Engine Optimization (GEO) and how to rank with your content and websites on ChatGPT. Introduction to ChatGPT and its role in SEO So, you’re probably thinking: Is ChatGPT a relevant search engine for me and my audience? Developed by […]
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Updated: Feb 2026Audience: SEO professionals Perplexity isn’t a traditional search engine. It’s an answer engine: users ask a question, Perplexity generates an answer, and it cites sources inside that answer. So when people ask “How do I rank on Perplexity?” the practical translation is: How do I get my pages selected and cited as sources inside Perplexity answers? […]
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One of the first questions we most often hear at Otterly.AI is: How do I know if an AI Overviews is appearing on Google for my particular keyword? The short answer. Most often marketers don’t know. And then they start manually research that. If you are in the United States and have signed up for […]
Read MoreGoogle AI Overviews (formerly Search Generative Experience or SGE) are AI-generated summary responses that appear at the top of Google search results for an increasing number of queries. Tracking your brand’s appearance in these AI Overviews has become a critical part of search visibility strategy, as they occupy the most prominent position on the SERP […]
Read MoreToday, I’m really excited to announce the following product update from Otterly.AI. OTTERLY.AI will support content and brand monitoring for: In other words: Otterly.AI will allow you to monitor how visible your content and brand is within Google AI Overviews as well as Perplexity.AI. In addition, Otterly.AI will give you all the links & citations […]
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If you don’t want your content to be used by Open AI’s GPT models (for training purposes e.g.) you can disallow the GPT Bot in your robots.txt. What is the GPTBot? GPTBot is the web crawler from OpenAI. It is used to train their models as well as for providing real-time information in ChatGPT (and […]
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If you’re trying to understand LLM content output and how it’s actually being displayed and used on the frontend user interface, you might run into the question: Does the LLM have access to the internet? Does it have web browsing capabilities? This is a very valid question if you are working as a SEO or […]
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So, ever wondered why your competitors are outshining you on Google? It’s probably all about the content game. Don’t sweat it though, I’ve got a nifty little exercise for you to bridge that gap. Let’s conduct a Content Gap analysis with ChatGPT! Here’s how it goes down: I’ll throw in a blog post on your […]
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Gartner is claiming that 50% of all organic searches will be gone by 2028. Whether that will be correct or not remains to be seen. But let’s think this through. ChatGPT becomes a new AI-powered Search Experience. But right now, knowledge cutoff dates are a real deal. So GPTs don’t have real-time information (yet). Their […]
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We anticipate that traditional search results may become less visible as AI elements push them further down the page. This means the rate at which users click on these results, currently estimated at 30-45% for the top spot, could potentially drop significantly. However, it’s crucial to understand that we don’t have firm data to back […]
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Is it possible to influence the output of Language Learning Models (LLMs)? Or to put it another way: Is there a way to ‘optimize’ your content to make it more visible within various LLM parameters? This is a question that has emerged from concerned marketers recently. In a nutshell, the answer is: You can, indeed. However, […]
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In the world of traditional Search Engine Optimization (SEO), we could answer questions like: Do we rank in the top 10 organic positions?What keywords rank in the top 3 organic results?How has our average position changed over time? In a new world where AI-powered conversational search experiences rule, and we are not getting any data […]
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What’s the different between LLMs and AI-powered Search Experiences / interfaces? That’s the key question we are answering in this article. TLDR: Large Language Models (LLMs) are powering many so-called AI-powered Search Experiences right now. Various different LLMs are used in different Search Interfaces. The most prominent LLMs are right now GPT-4 (from Open AI), […]
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What is Perplexity.AI? Perplexity.ai is a company that specializes in natural language processing (NLP) and artificial intelligence (AI) technology. They offer solutions for various industries, such as healthcare, finance, and customer service, to help businesses automate processes and improve customer interactions through the use of AI-powered tools. Their technology can analyze and understand large amounts […]
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AI-powered Search experiences are on the rise. In this article, we are uncovering four predictions on how those AI-Search Experiences will change and revolutionise marketing. 1. Gartner predicts that organic traffic decreases by 50% or more due to Gen-AI powered search Here’s the quote from Gartner By 2028, brands will see their organic site traffic […]
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Marketers, brace yourselves for some big changes.
While some of us are still trying to make sense of the evolution of ChatGPT and how we can make it “work” for our marketing teams, Google is introducing substantial changes to Google Search in 2024.
Here’s what you can expect and how you can prepare yourself, your marketing team, and your business for these changes.
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Keeping up with the knowledge cutoff dates is a hassle. Therefore we summarized the knowledge cutoff dates in this post. This post will be regularly updated. Keep it saved/bookmarked.
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In this article, we’ll cover the basics of Zero Click Searches and why their appearance is growing in 2024.
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Various large language models (LLMs) are employed across different AI-powered chat and search interfaces. The landscape is dynamic, with frequent updates and new entries, but here’s an overview of some of the key players and their associated LLMs.
Read MoreWho We Are OtterlyAI is an AI Search Monitoring and Optimization platform that helps brands track and improve their visibility across ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Gemini, and Microsoft Copilot. The company was founded in 2024 by Thomas Peham (CEO), Josef Trauner (CPO), and Klaus-M. Schremser (CRO). All three are experienced marketing […]
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Who We Are OtterlyAI is an AI Search Monitoring and Optimization platform that helps brands track and improve their visibility across ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Gemini, and Microsoft Copilot. The company was founded in 2024 by Thomas Peham (CEO), Josef Trauner (CPO), and Klaus-M. Schremser (CRO). All three are experienced marketing […]
Read MoreWho We Are OtterlyAI is an AI Search Monitoring and Optimization platform that helps brands track and improve their visibility across ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Gemini, and Microsoft Copilot. The company was founded in 2024 by Thomas Peham (CEO), Josef Trauner (CPO), and Klaus-M. Schremser (CRO). All three are experienced marketing […]
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Who We Are OtterlyAI is an AI Search Monitoring and Optimization platform that helps brands track and improve their visibility across ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Gemini, and Microsoft Copilot. The company was founded in 2024 by Thomas Peham (CEO), Josef Trauner (CPO), and Klaus-M. Schremser (CRO). All three are experienced marketing […]
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Who We Are OtterlyAI is an AI Search Monitoring and Optimization platform that helps brands track and improve their visibility across ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Gemini, and Microsoft Copilot. The company was founded in 2024 by Thomas Peham (CEO), Josef Trauner (CPO), and Klaus-M. Schremser (CRO). All three are experienced marketing […]
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Who We Are OtterlyAI is an AI Search Monitoring and Optimization platform that helps brands track and improve their visibility across ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Gemini, and Microsoft Copilot. The company was founded in 2024 by Thomas Peham (CEO), Josef Trauner (CPO), and Klaus-M. Schremser (CRO). All three are experienced marketing […]
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