OtterlyAI now supports Claude as a dedicated AI search engine, so you can finally see how visible your brand is in one of the fastest-growing places people ask questions.
If you’ve been optimizing “for AI,” there’s a good chance you’ve really only been watching ChatGPT. That made sense for a while. But it leaves a growing blind spot: Claude. Millions of people – especially in B2B context – now turn to Claude to research products, compare options, and decide who to trust, and until now most brands had no way to see whether they show up in those answers.
Today that changes. Claude is live in OtterlyAI as a dedicated engine, sitting alongside ChatGPT, Perplexity, Google AI Overviews, AI Mode, Gemini, and Copilot. You can track your mentions, your citations, and how you stack up against competitors on Claude, all in the same dashboard you already use.
Why a dedicated Claude engine matters
Here’s the assumption we wanted to test before shipping: surely ChatGPT and Claude cite mostly the same sources? If that were true, tracking Claude separately would be a nice-to-have. You could optimize once and call it a day.
So we dug into our own data, because there’s almost no public data on how Claude actually cites websites. We expected meaningful overlap with ChatGPT.
We were wrong.
4.2% URL overlap (top 100). Only 4.2% of the top 100 cited URLs appear on both ChatGPT and Claude.
7.3% URL overlap (top 1,000). Widen the lens to the top 1,000 cited URLs and the overlap creeps up to just 7.3%.
13% domain overlap. At the domain level it’s bigger. 13% of domains show up on both engines.
Read that again. Once you get past the domain level, these two engines barely agree on anything.
ChatGPT and Claude are two separate channels
The pattern in the data is clear: ChatGPT and Claude roughly agree on who is credible (the domain level), but they strongly disagree on what to actually show (the specific URL level). And they have very different taste in sources.
ChatGPT leans hard into public and community content. Reddit, for example, is enormous on ChatGPT and barely present on Claude. Claude, on the other hand, cites far more brand domains and product pages that never surface on ChatGPT at all.
In other words, these aren’t two views of the same thing. They’re two different audiences, two different sourcing logics, and two different sets of winners. A page that earns you citations on ChatGPT may be invisible on Claude, and the page that wins on Claude may be one ChatGPT never touches.
The takeaway: optimize per engine, not “for AI” in general. “AI visibility” as a single number hides more than it reveals. If you’re only watching ChatGPT, you’re blind to most of what’s happening on Claude.
What you can do with it today
With Claude as a dedicated engine in OtterlyAI, you can:
See your ChatGPT vs. Claude breakdown side by side, and spot exactly where you’re strong on one engine and missing on the other.
Track your brand mentions and citations on Claude over time, just like you do for every other engine.
Benchmark against competitors to see who’s winning Claude answers in your category, and where the gaps are.
Find the pages Claude actually cites, so you can double down on what’s working and fix what isn’t.
This is the difference between guessing how you do on Claude and knowing.
How to turn on Claude Tracking
Claude is rolling out as a paid engine add-on, priced by plan:
Lite
Standard
Premium
Custom / Enterprise
$29/month
$109/month
$439/month
Contact us
If you’re an existing customer, you can add Claude to your account today. New to OtterlyAI? Start tracking your AI search visibility across every major engine, Claude included, and see where you really stand.
Head over to your Billing page > Select Claude as an Add-on. Off you go.
The AI search landscape is fragmenting fast. The brands that win won’t be the ones optimizing for some generic idea of “AI.” They’ll be the ones who measure each engine on its own terms and act on what they find.
Claude is now one of those engines you can measure. Go see how visible you really are.
OtterlyAI is the best AI Search Analytics platform that helps brands track and grow their visibility across ChatGPT, Claude, Perplexity, Google AI Overviews, AI Mode, Gemini, and Copilot, all in one place. Questions? Reach us at hello@otterly.ai or through live chat in the app.
