AI Agent Analytics - Track AI Bots & Agents

What is AI Agent Analytics?

AI Agent Analytics is the practice of measuring the AI crawler bot traffic classic analytics can't see: the bots, agents and AI-referred humans reaching your site. Add a lightweight integration at your server, edge or CDN and OtterlyAI classifies every incoming request: OAI-SearchBot, ChatGPT-User, PerplexityBot, Gemini, Copilot and the people they send you. It's web analytics, rebuilt for a world where machines read your pages first.

Bot-level detection for every major AI crawler and agent
AI referral tracking so you see the humans behind the answers
Page-level view: see which URLs AI systems fetch and how often
Track how AI traffic grows as models and assistants evolve

What makes Otterly's AI Agent Analytics unique

Visibility doesn't happen by chance. It happens by being otterly impossible to ignore.

Bots and humans, separated

Machine fetches and AI-referred visits are classified apart, so you know what a crawler took and what an actual person did next.

Named agents, not "bot"

See OAI-SearchBot, ChatGPT-User, PerplexityBot, Gemini and Copilot by name, instead of one anonymous bucket that tells you nothing.

Sits next to your stack

A lightweight integration at server, edge or CDN level. It runs alongside GA4 and your logs and replaces nothing.

Trusted by 40,000+ Marketing Pros worldwide

AI engines tracked in one place

65+

countries & languages covered

citation growth in 12 months*

“OtterlyAI makes AI visibility easy to understand.
It is a must for every business.”

Ginger Henderson

Head of Growth, Series B SaaS

"OtterlyAI is most valuable for marketing teams, SEO
professionals and agencies investing in content but unable
to measure whether that work reaches AI search."

Michelle J Raymond

Founder B2B Growth

"Using OtterlyAI has been a game changer.
I'm finding myself using this daily!"

Nathan

Founder, B2B SaaS

“A game-changer for AI search visibility. It tells you
exactly what to do nest — no guesswork!”

Nikos Taskos

Demand Gen Lead

“Since using OtterlyAI I've seen a 2x increase in our
visibility in AI search engines.”

Rebecca Anderson

Content Marketing Manager at Instant Commerce

“Since using OtterlyAI, I've seen a 2x increase in both our
visibility in AI search engines and incoming traffic.”

Rebecca Anderson

Content Marketing Manager, Instant Commerce

Related features

OtterlyAI's is a full feature list: here's what pairs well with Prompt Research.

AI Search Analytics

Track brand mentions & citations across 7 AI Search engines.

Learn more →

API

Want to use data from OtterlyAI into your existing tool? Check out the API

Learn more →

AI Search Optimization

Get recommendations on how to increase your AI Search visibility

Learn more →

ChatGPT Ads Tracker

Discover which citations contain paid ads inside ChatGPT

Learn more →

MCP

Pull your AI search data into any workflow or AI tools like Claude or ChatGPT

Learn more →

Prompt Research

Find the real prompts your buyers ask AI search engines.

Learn more →

Start optimizing for AI Search. It's otterly awesome.

Book a Demo Start Your Free 14-Day Trial →

Real results from teams using OtterlyAI

How Bacula Won the AI Search Battle

Read Full Story →

Demo from ChatGPT up 1% → 10%

Read Full Story →

How Instant Built GEO from Zero

Read Full Story →

8x More Citations in 12 Months

Read Full Story →

Frequently Asked Questions

Common questions about AI Agent Analytics in OtterlyAI.

How is this different from my web analytics?

Classic analytics was built for human clicks from browsers. Agent Analytics focuses on AI bots, agents and AI-influenced visitors — the traffic that normally lands in "direct" or "unknown".

Where do the agent signals come from?

From your own incoming requests. A lightweight integration at server, edge or application level lets us observe and classify traffic, so nothing depends on a third-party sample.

Can I run it alongside GA4?

Yes. Agent Analytics adds an AI-origin layer next to your existing setup rather than replacing it, so your current reporting stays exactly as it is.

Start optimizing for AI Search. It's Otterly Awesome.

For ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Copilot, and Claude. All in one place.

Try for Free

Get instant access to the full platform and explore all features, including AI Search visibility, brand mentions, and competitor tracking.

Start Your Free 14-Day Trial

No credit card required

AI Agent Analytics See which AI agents visit your website

What is AI Agent Analytics?

What makes Otterly's AI Agent Analytics unique

Bots and humans, separated

Named agents, not "bot"

Sits next to your stack

Trusted by 40,000+ Marketing Pros worldwide

“OtterlyAI makes AI visibility easy to understand.It is a must for every business.”

"OtterlyAI is most valuable for marketing teams, SEOprofessionals and agencies investing in content but unableto measure whether that work reaches AI search."

"Using OtterlyAI has been a game changer.I'm finding myself using this daily!"

“A game-changer for AI search visibility. It tells youexactly what to do nest — no guesswork!”

“Since using OtterlyAI I've seen a 2x increase in ourvisibility in AI search engines.”

“Since using OtterlyAI, I've seen a 2x increase in both ourvisibility in AI search engines and incoming traffic.”

Related features

AI Search Analytics

API

AI Search Optimization

ChatGPT Ads Tracker

MCP

Prompt Research

Start optimizing for AI Search. It's otterly awesome.

Real results from teams using OtterlyAI

Frequently Asked Questions

Start optimizing for AI Search. It's Otterly Awesome.

AI Agent Analytics
See which AI agents visit your website

“OtterlyAI makes AI visibility easy to understand.
It is a must for every business.”

"OtterlyAI is most valuable for marketing teams, SEO
professionals and agencies investing in content but unable
to measure whether that work reaches AI search."

"Using OtterlyAI has been a game changer.
I'm finding myself using this daily!"

“A game-changer for AI search visibility. It tells you
exactly what to do nest — no guesswork!”

“Since using OtterlyAI I've seen a 2x increase in our
visibility in AI search engines.”

“Since using OtterlyAI, I've seen a 2x increase in both our
visibility in AI search engines and incoming traffic.”