AI Search Analytics: Track Mentions & Citations

What is AI Search Analytics?

AI Search Analytics is the analytics layer of AI Search. OtterlyAI runs your prompt set across ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Copilot and Claude, stores each answer, and scores what happened: who got named, in what order, in what tone, and which pages the engines cited to justify it. Every competitor you track is scored on the same fields, so the comparison holds.

Brand Sentiment & Brand Tracking: mentions, share of voice, average rank and net sentiment, daily
Website Citation Tracking: every cited URL, whether it names you, and which rival it names instead
Shopping Analytics: the products and retailers ChatGPT surfaces when buyers ask
AI Search Reporting: brand reports, PDF and CSV exports, plus API and MCP access
Data Studio Connector: pipe brand, domain and citation metrics into Looker Studio

What makes Otterly's AI Search Analytics different

Recognition doesn't happen by chance. It happens by being otterly impossible to ignore.

Brand Sentiment

Every mention is scored positive, neutral or negative, with the sentence that triggered it, so you can see where the tone turns against you.

Prompt Tracking

Track the prompts your buyers actually type across ChatGPT, Perplexity, Gemini and AI Overviews, and watch how the answers move day by day.

Share of voice

See what share of answers name your brand versus each rival, broken down by prompt, engine and market, and tracked as a trend line.

Competitive Benchmarking

Line your brand up against the competitors that keep appearing in the same answers, and compare visibility, sentiment and citations on a single screen.

Gap Analyzer

Surface the prompts where competitors get named and you don't, ranked by how often they come up, so you know which gaps to close first.

Website Citation Tracking

Find out which of your pages AI engines actually link to, how often each URL is cited, and which answers send traffic back to you.

AI Shopping Analytics

Track how your products surface in AI shopping results, which attributes and prices get quoted, and which retailers are being named alongside you.

AI Search Reporting

Turn tracking into scheduled reports with the metrics that matter, exported to PDF or CSV and branded for clients, stakeholders or the weekly stand-up.

Data Studio Connector

Pipe every metric into Looker Studio and blend AI search visibility with the SEO, paid and analytics data you already report on.

Trusted by 40,000+ Marketing Pros worldwide

AI engines tracked in one place

65+

countries & languages covered

citation growth in 12 months*

“OtterlyAI makes AI visibility easy to understand.
It is a must for every business.”

Ginger Henderson

Head of Growth, Series B SaaS

"OtterlyAI is most valuable for marketing teams, SEO
professionals and agencies investing in content but unable
to measure whether that work reaches AI search."

Michelle J Raymond

Founder B2B Growth

"Using OtterlyAI has been a game changer.
I'm finding myself using this daily!"

Nathan

Founder, B2B SaaS

“A game-changer for AI search visibility. It tells you
exactly what to do nest — no guesswork!”

Nikos Taskos

Demand Gen Lead

“Since using OtterlyAI I've seen a 2x increase in our
visibility in AI search engines.”

Rebecca Anderson

Content Marketing Manager at Instant Commerce

“Since using OtterlyAI, I've seen a 2x increase in both our
visibility in AI search engines and incoming traffic.”

Rebecca Anderson

Content Marketing Manager, Instant Commerce

Related features

OtterlyAI's is a full feature list: here's what pairs well with Prompt Research.

Agent Analytics

Measure how AI agents find & use your website. AI crawler bots insights.

Learn more →

AI Prompt Research

Find the real prompts your buyers ask AI search engines. Learn more

Learn more →

ChatGPT Ads Tracking

Discover which citations contain paid ads inside ChatGPT

Learn more →

API

Want to use data from OtterlyAI into your existing tool? Check out the API

Learn more →

MCP

Pull your AI search data into any workflow or AI tools like Claude or ChatGPT

Learn more →

AI Search Optimization

Get recommendations on how to increase your AI Search visibility

Learn more →

Start optimizing for AI Search. It's otterly awesome.

Book a Demo Start Your Free 14-Day Trial →

Real results from teams using OtterlyAI

How Bacula Won the AI Search Battle

Read Full Story →

Demo from ChatGPT up 1% → 10%

Read Full Story →

How Instant Built GEO from Zero

Read Full Story →

8x More Citations in 12 Months

Read Full Story →

Frequently Asked Questions

Common questions about AI Search Analytics in OtterlyAI.

Which AI engines does AI Search Analytics cover?

AI Overviews and Copilot come as standard, with Google AI Mode, Gemini and Claude available as add-ons. Google AI Overviews and Google AI Mode are tracked as separate engines, because they behave differently and cite differently.

What is Brand Coverage, and how is it different from Share of Voice?

Brand Coverage is the share of AI answers your brand appears in at all. Share of Voice is your slice of every brand mention across the set you track, yours and your competitors'. Coverage tells you if you show up; Share of Voice tells you how much of the conversation you own.

How does Brand Sentiment work?

Every answer that names a brand is scored as positive, neutral or negative, and those counts roll up into a net sentiment score per brand. Your competitors are scored the same way, so you can see whether AI describes a rival more warmly than it describes you.

Start optimizing for AI Search. It's Otterly Awesome.

For ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Copilot, and Claude. All in one place.

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Get instant access to the full platform and explore all features, including AI Search visibility, brand mentions, and competitor tracking.

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AI Search AnalyticsMeasure how AI answers talk about you

What is AI Search Analytics?

What makes Otterly's AI Search Analytics different

Brand Sentiment

Prompt Tracking

Share of voice

Competitive Benchmarking

Gap Analyzer

Website Citation Tracking

AI Shopping Analytics

AI Search Reporting

Data Studio Connector

Trusted by 40,000+ Marketing Pros worldwide

“OtterlyAI makes AI visibility easy to understand.It is a must for every business.”

"OtterlyAI is most valuable for marketing teams, SEOprofessionals and agencies investing in content but unableto measure whether that work reaches AI search."

"Using OtterlyAI has been a game changer.I'm finding myself using this daily!"

“A game-changer for AI search visibility. It tells youexactly what to do nest — no guesswork!”

“Since using OtterlyAI I've seen a 2x increase in ourvisibility in AI search engines.”

“Since using OtterlyAI, I've seen a 2x increase in both ourvisibility in AI search engines and incoming traffic.”

Related features

Agent Analytics

AI Prompt Research

ChatGPT Ads Tracking

API

MCP

AI Search Optimization

Start optimizing for AI Search. It's otterly awesome.

Real results from teams using OtterlyAI

Frequently Asked Questions

Start optimizing for AI Search. It's Otterly Awesome.

AI Search Analytics
Measure how AI answers talk about you

“OtterlyAI makes AI visibility easy to understand.
It is a must for every business.”

"OtterlyAI is most valuable for marketing teams, SEO
professionals and agencies investing in content but unable
to measure whether that work reaches AI search."

"Using OtterlyAI has been a game changer.
I'm finding myself using this daily!"

“A game-changer for AI search visibility. It tells you
exactly what to do nest — no guesswork!”

“Since using OtterlyAI I've seen a 2x increase in our
visibility in AI search engines.”

“Since using OtterlyAI, I've seen a 2x increase in both our
visibility in AI search engines and incoming traffic.”