AI Prompt Research Tool for AI Search Engines

What is AI Prompt Research?

AI Prompt Research is the process of finding the real prompts and questions people ask AI search engines about your brand, product or category. Enter your brand, product or topic and OtterlyAI generates hundreds of relevant prompts - the questions people ask ChatGPT, Perplexity, Gemini and Google AI Overviews - grouped by intent, funnel stage and topic. It's keyword research, reimagined for a world where answers replace blue links.

Auto-generated prompt suggestions from any seed topic or URL
Intent & funnel tagging so you prioritize what converts
Query Fan-Out view: see every sub-query an engine spins up from one prompt
Track how prompts change as AI models and buyer language evolve

What makes OtterlyAI's AI Prompt Research tool different

Recognition doesn't happen by chance. It happens by being otterly impossible to ignore.

Built for AI, not Google

Every prompt is validated against AI search engines - not scraped from a 2015 keyword database. You research the questions AI actually gets asked.

Prompts from a Brand Entity Check

See which topics AI models already associate with a brand - yours or a competitor's - and turn those associations into prompts. The fastest way to spot where you're missing from the conversation.

Query Fan-Out included

One buyer prompt becomes a dozen sub queries. OtterlyAI shows the full fan-out, so you cover the questions behind the question.

65+ countries & languages

Research prompts the way your customers phrase them - localized across markets, not just US English.

Estimated Intent Score

OpenAI doesn't disclose Prompt Volume data directly. That's why we built an Estimated Intent Score to give you a direction on what to track.

Google Search Console Workflow

Bring your Google Search Console keywords and longtail queries. OtterlyAI turns them into prompts that are worth optimizing for.

Trusted by 40,000+ Marketing Pros worldwide

AI engines tracked in one place

65+

countries & languages covered

citation growth in 12 months*

“OtterlyAI makes AI visibility easy to understand.
It is a must for every business.”

Ginger Henderson

Head of Growth, Series B SaaS

"OtterlyAI is most valuable for marketing teams, SEO
professionals and agencies investing in content but unable
to measure whether that work reaches AI search."

Michelle J Raymond

Founder B2B Growth

"Using OtterlyAI has been a game changer.
I'm finding myself using this daily!"

Nathan

Founder, B2B SaaS

“A game-changer for AI search visibility. It tells you
exactly what to do nest — no guesswork!”

Nikos Taskos

Demand Gen Lead

“Since using OtterlyAI I've seen a 2x increase in our
visibility in AI search engines.”

Rebecca Anderson

Content Marketing Manager at Instant Commerce

“Since using OtterlyAI, I've seen a 2x increase in both our
visibility in AI search engines and incoming traffic.”

Rebecca Anderson

Content Marketing Manager, Instant Commerce

Related features

OtterlyAI's is a full feature list: here's what pairs well with Prompt Research.

Agent Analytics

Measure how AI agents find & use your website. AI crawler bots insights.

Learn more →

AI Search Analytics

Track brand mentions & citations across 7 AI Search engines.

Learn more →

ChatGPT Ads Tracking

Discover which citations contain paid ads inside ChatGPT

Learn more →

API

Want to use data from OtterlyAI into your existing tool? Check out the API

Learn more →

MCP

Pull your AI search data into any workflow or AI tools like Claude or ChatGPT

Learn more →

AI Search Optimization

Get recommendations on how to increase your AI Search visibility

Learn more →

Start optimizing for AI Search. It's otterly awesome.

Book a Demo Start Your Free 14-Day Trial →

Real results from teams using OtterlyAI

How Bacula Won the AI Search Battle

Read Full Story →

Demo from ChatGPT up 1% → 10%

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How Instant Built GEO from Zero

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8x More Citations in 12 Months

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Frequently Asked Questions

Common questions about AI Prompt Research in OtterlyAI.

How is AI Prompt Research different from keyword research?

Traditional keyword tools count search volume on Google. AI Prompt Research maps the conversational questions people ask AI engines: longer, intent-rich, and often invisible to classic SEO tools.

Where do the prompts come from?

We combine your seed topic, competitor data, and live AI engine behavior to generate and validate prompts that are genuinely being asked, then group them by intent.

Can I turn prompts into monitoring?

Yes, promote any prompt straight into a Brand Report and start tracking mentions and citations for it in one click.

Start optimizing for AI Search. It's Otterly Awesome.

For ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Copilot, and Claude. All in one place.

Try for Free

Get instant access to the full platform and explore all features, including AI Search visibility, brand mentions, and competitor tracking.

Start Your Free 14-Day Trial

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AI Prompt Research Tool: Discover what your buyers ask AI Search

What is AI Prompt Research?

What makes OtterlyAI's AI Prompt Research tool different

Built for AI, not Google

Prompts from a Brand Entity Check

Query Fan-Out included

65+ countries & languages

Estimated Intent Score

Google Search Console Workflow

Trusted by 40,000+ Marketing Pros worldwide

“OtterlyAI makes AI visibility easy to understand.It is a must for every business.”

"OtterlyAI is most valuable for marketing teams, SEOprofessionals and agencies investing in content but unableto measure whether that work reaches AI search."

"Using OtterlyAI has been a game changer.I'm finding myself using this daily!"

“A game-changer for AI search visibility. It tells youexactly what to do nest — no guesswork!”

“Since using OtterlyAI I've seen a 2x increase in ourvisibility in AI search engines.”

“Since using OtterlyAI, I've seen a 2x increase in both ourvisibility in AI search engines and incoming traffic.”

Related features

Agent Analytics

AI Search Analytics

ChatGPT Ads Tracking

API

MCP

AI Search Optimization

Start optimizing for AI Search. It's otterly awesome.

Real results from teams using OtterlyAI

Frequently Asked Questions

Start optimizing for AI Search. It's Otterly Awesome.

“OtterlyAI makes AI visibility easy to understand.
It is a must for every business.”

"OtterlyAI is most valuable for marketing teams, SEO
professionals and agencies investing in content but unable
to measure whether that work reaches AI search."

"Using OtterlyAI has been a game changer.
I'm finding myself using this daily!"

“A game-changer for AI search visibility. It tells you
exactly what to do nest — no guesswork!”

“Since using OtterlyAI I've seen a 2x increase in our
visibility in AI search engines.”

“Since using OtterlyAI, I've seen a 2x increase in both our
visibility in AI search engines and incoming traffic.”