Free GEO Tools library

Free GEO tools & resources

Everything you need to optimize for AI search — audits, prompt research, content checks & benchmarks. Built by the 🦦 OtterlyAI team.

01

Free GEO Education

Learn the fundamentals of Generative Engine Optimization — courses, guides, and AI-powered assistants.

03 resources

GEO Email Course

A 7-step email course to learn the foundations of AI search and how to win visibility.

Course 7 emails Free

Free GEO Guide

A comprehensive guide covering everything you need to know about GEO and content optimization for AI engines.

Guide Free

CustomGPT — GEO Assistant

Your GEO and AI search visibility companion — a CustomGPT trained to answer your GEO questions on demand.

CustomGPT ChatGPT
02

GEO Prompt Research

Discover which prompts to track and how AI engines reformulate your audience's questions.

06 resources

How many prompts should you monitor?

A calculator to determine how many prompts you need to monitor to get statistically reliable AI visibility data.

Calculator Statistics

CustomGPT for Basic Prompt Research

Quickly research starter prompts for your first GEO audit — covers your brand and industry context.

CustomGPT ChatGPT

AI Prompt Research — Basic

Research prompts for your brand and industry to power your AI search visibility tracking.

Research Free

AI Prompt Research — Advanced

A deeper, more extensive prompt research workflow for serious GEO programs and large brand audits.

Research Advanced

Simulate Query Fan-Out

See which fan-out prompts AI engines generate from a single user query — and what content you need to win.

Fan-out New

Prompts from GSC & BSC

Extract high-value prompt opportunities from Google Search Console and Bing Search Console data to target in AI engines.

Search Console Beta
03

GEO Content Optimization

Audit, write, and structure content that AI engines love to cite.

06 resources

GEO Content Audit

Check any URL for AI-search readiness. Get a structured GEO score and actionable optimization tips.

Audit Free

GEO Content Audit v2

Preview the redesigned GEO content audit experience — see how audit insights are presented in the new format.

Content Audit Beta

GEO Content Creator

Draft AI-optimized content structured for citations and answer-engine visibility from the ground up.

Creator Writing

GEO Landing Page Creator

Build landing pages targeted at the specific prompts where your brand isn't yet visible in AI answers.

Landing pages Pages

AI Crawlability Check

Verify whether AI search crawlers (GPTBot, ClaudeBot, PerplexityBot & more) can actually read your site.

Crawlability Bots

Sitemap Page Prioritizer

Upload your sitemap and get AI-powered prioritization of which pages to optimize first for maximum GEO impact.

Sitemap Beta
05

AI Search Referral Traffic

Measure how many real visitors are arriving at your site from AI search engines.

01 resource

AI Search Referral Traffic

Find out how many users are landing on your website via ChatGPT, Perplexity, Gemini, Copilot & more.

Analytics Traffic
06

GEO Optimization

Diagnose your brand's standing in AI answers — entity authority, competitive shifts, and where to focus next.

02 resources

AI Brand Authority Check

Verify if your brand is recognized as an entity by AI search engines. Check authority signals and identify gaps.

Entity Authority

GEO AI Winners & Losers

Identify which brands and domains are gaining or losing visibility in AI answers. Spot competitive shifts early.

Competitive Beta
07

GEO Benchmarks

Compare your AI search visibility against industry leaders across verticals.

01 resource

Industry Benchmarks for AI Visibility

See how visible industry leaders are inside AI answers across categories & geographies.

Benchmarks Industry
08

For Agencies

Agency-ready workflows: client audits, lead generation, and a playbook for turning your SEO practice into a GEO practice.

03 resources

GEO Audit for Agencies

A comprehensive GEO audit workflow built for agencies. Analyze multiple clients' AI search presence with white-label ready reporting.

Audit Beta

Lead Gen GEO Audit

A simple GEO audit lead-gen form for agency websites. Let visitors request a GEO audit and capture their email.

Lead Gen Beta

Agency SEO → GEO Playbook

Learn how to leverage OtterlyAI to turn your SEO agency into a GEO agency and win more client projects.

Playbook Beta