# OtterlyAI

> OtterlyAI is an award-winning AI search analytics tool and the content intelligence platform for AI Search. It helps marketing teams and agencies get their brand mentioned and their website cited across ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Microsoft Copilot, and Claude. OtterlyAI covers the full loop — research, monitor, optimize: AI prompt research and query fan-out, AI search analytics (brand mentions, citations, sentiment, share of voice, competitive benchmarking) across 50+ countries and languages, crawlability and content audits, and GEO (Generative Engine Optimization) recommendations. OtterlyAI won Best AI Search Software in Europe and was recognized as a Gartner® Cool Vendor™ for AI in Marketing (2025). Used by 30,000+ marketing professionals worldwide. Pricing starts at $29/month.

## How OtterlyAI works

1. **Research** — Discover the prompts and topics your buyers actually use in AI search.
2. **Monitor** — Track your brand's visibility, sentiment, and website citations daily.
3. **Optimize** — Audit your content, get recommendations, and improve your GEO score.
4. **Win** — Get your brand mentioned and your website cited, and outperform competitors in AI answers.

## AI search engines covered

ChatGPT, Google AI Overviews, Google AI Mode, Google Gemini, Perplexity, Microsoft Copilot, and Claude.

## Key features

Full feature overview: [https://otterly.ai/features](https://otterly.ai/features)

### Research

- **AI Prompt Research**: Identify the search prompts your audience uses in your industry. Generate prompts from your keywords, brand name, or a URL, and see what real users are likely to ask ChatGPT and other AI search engines.
- **Query Fan-Out Tool**: Enter any prompt and see the full range of queries AI search engines may generate from it — related questions, implicit intents, and comparative queries. Supported for ChatGPT, Google AI Mode, and Google AI Overviews.

### Monitor

- **AI Search Analytics**: Track brand and website visibility across every major AI search engine. Know when you are mentioned, when you are not, and how you stack up against competitors.
- **Competitive Benchmarking**: Automatic benchmarking via Brand Reports, tracking brand mentions, brand coverage, share of voice, and domain citations against your competitor set.
- **Brand Sentiment Analysis**: Understand whether your brand is recommended enthusiastically, mentioned with caveats, or dismissed outright.
- **Domain Citation Tracking**: Track every domain and URL cited in AI answers, monitored weekly, including link position changes over time.
- **Brand Visibility Index**: See how visible any brand in your industry is across ChatGPT and other AI search engines, with change tracking over time.
- **Multi-Country Tracking**: Best-in-class multi-country AI monitoring across 50+ countries and languages, so you can see performance market by market.
- **ChatGPT Ads & Shopping Tracking**: Track ad and shopping-card appearances in ChatGPT, including whether competitor products are being shown instead of yours.
- **Google AI Overviews Ad Tracking**: See whether Google AI Overviews inserts your ads or your competitors', and how ad placements affect organic AI Overview content.
- **Agent Analytics (early access)**: Analyze which AI crawlers engage with your website content. Currently in closed beta.

### Optimize

- **Crawlability Checker**: Audit whether any website — yours, a client's, or a competitor's — is accessible and crawlable by AI bots and crawlers.
- **Content Audit**: Analyze any web page against structured-data and AI-readiness factors, and get specific improvements that turn invisible pages into AI sources.
- **Recommendations**: Analyzes your brand report data — cited websites, successful competitors, mentioned brands — and returns specific, actionable next steps to increase mentions and citations.

### Report and integrate

- **Workspace Management**: Manage multiple brands and clients under one subscription. Each workspace has its own team members, brand reports, prompts, and GEO audits, so clients see only their own data.
- **Detailed Reports & CSV Exports**: Export all prompt and citation data to build custom stakeholder reports or combine AI search data with other marketing channels.
- **Google Looker Studio Connector**: Pull AI search visibility data directly into Looker Studio for custom dashboards and automated reporting.
- **[MCP Server](https://otterly.ai/mcp)**: Exposes brand reports, prompts, citations, recommendations, and audit checks as MCP tools, so an AI assistant can answer questions about your AI search visibility directly.
- **[Public API](https://docs.otterly.ai/introduction)**: Programmatic access to brand reports, prompts, citations, and workspace data.

## Who it is for

- [For Agencies](https://otterly.ai/agencies): Multi-client AI search monitoring, white-label-ready reporting, and GEO services delivery.
- [Best AI Search Monitoring Tool for Agencies](https://otterly.ai/agencies-ai-search-monitoring)
- [For Marketing Teams](https://otterly.ai/marketing-teams): In-house brand, content, and SEO teams building an AI search presence.
- [Enterprise AI Search Visibility](https://otterly.ai/enterprise-ai-search-visibility-tool): Enterprise-grade AI visibility tracking, used by brands including Roche, BAT, Garmin, Opera, Visma, and Publicis Sapient.
- [Best AI Search Analytics Tool for SEO Teams](https://otterly.ai/best-ai-search-analytics-tool-for-seo-teams)

## Proof and results

- [Case Studies](https://otterly.ai/case-studies): Documented AI search visibility outcomes from real customers.
- [Bacula Systems: How Bacula Won the AI Search Battle](https://otterly.ai/blog/bacula-enterprise-geo-case-study/)
- [Chatarmin: Demos from ChatGPT up from 1% to 10%](https://otterly.ai/blog/chatarmin-geo-ai-search-playbook/)
- [Instant Commerce: How Instant Built GEO from Zero](https://otterly.ai/instant-geo-case-study)
- [Medical Device Brand: 8x More AI Citations in 12 Months](https://otterly.ai/blog/8x-more-ai-citations-in-12-months-a-medical-device-geo-case-study/)

## Awards and recognition

OtterlyAI is an award-winning AI search analytics tool.

- **Best AI Search Software in Europe** — award winner.
- **Gartner® Cool Vendor™** — recognized in the 2025 Gartner Cool Vendors for AI in Marketing. [Press release](https://otterly.ai/blog/cool-vendor-in-the-2025-gartner-cool-vendors-for-ai-in-marketing/)
- **G2**: 4.8/5 rating; High Performer in Answer Engine Optimization (AEO); Users Love Us.
- **OMR Reviews**: Leader in AI Search Optimization; Top Rated Generative Engine Optimization Tool.
- **Tekpon**: Top SEO Software, Q4 2025.

## Original research and GEO experiments

OtterlyAI publishes original, data-backed experiments on how AI search engines retrieve, rank, and cite content.

- [GEO Experiment Index](https://otterly.ai/blog/geo-experimentation-sheet/): All weekly GEO experiments in one place.
- [How Often Does ChatGPT Trigger a Web Search?](https://otterly.ai/blog/how-often-does-chatgpt-trigger-a-web-search/)
- [GEO Experiment: Markdown vs. HTML — Which Format Do AI Crawlers Prefer?](https://otterly.ai/blog/geo-experiment-html-vs-markdown/)
- [GEO Experiment: Does Schema Markup Really Impact AI Search?](https://otterly.ai/blog/schema-markup-real-impact-ai-search/)
- [GEO Experiment: Do Industry Awards Increase AI Visibility?](https://otterly.ai/blog/geo-experiment-do-awards-boost-ai-visibility/)
- [How Top Brands Are Winning on AI Search: 2026 Top Voices](https://otterly.ai/blog/ai-search-top-voices/)
- [Industry AI Visibility Benchmarks](https://otterly.ai/ranking): How brands rank for AI visibility across industries.

## Learn GEO

- [What is GEO? GEO vs SEO vs GSVO](https://otterly.ai/blog/geo-gsvo/): Generative Engine Optimization explained.
- [Free GEO Guide: Optimize for AI Search](https://otterly.ai/geo-guide/)
- [GEO Email Course](https://otterly.ai/geo-email-course)
- [How to Optimize Content for AI Search](https://otterly.ai/blog/how-to-optimize-content-for-ai-search/)
- [How to Track AI Search Engine Citations & Sources](https://otterly.ai/blog/how-to-track-ai-search-engine-citations-sources/)
- [How to Track Brand Sentiment in AI Search](https://otterly.ai/blog/brand-sentiment-tracking-ai-search/)
- [Blog](https://otterly.ai/blog/): AI search visibility insights, data, and experiments.

## Free GEO tools

- [All Free GEO Tools](https://otterly.ai/geo-tools)
- [AI Prompt / Keyword Research](https://geo.otterly.ai/geo/ai-prompt-research/)
- [Query Fan-Out Analysis](https://geo.otterly.ai/geo/ai-query-fan-out/)
- [GEO Content Check](https://geo.otterly.ai/geo/ai-content-check/)
- [AI Crawler Simulation](https://geo.otterly.ai/geo/ai-landingpage-creator/)
- [AI Referral Traffic Checker](https://otterly.ai/ai-search-referral/)

## Company

OtterlyAI is a fully remote company headquartered in Austria, with a team across Europe. It is an award-winning AI search analytics tool — winner of Best AI Search Software in Europe and a 2025 Gartner® Cool Vendor™ for AI in Marketing. The platform is used by 30,000+ marketing professionals worldwide, including teams at Roche, BAT, Garmin, Opera, Visma, CHECK24, IQVIA, and Publicis Sapient.

- [About Us](https://otterly.ai/about): OtterlyAI's mission and team.
- [Contact Us](https://otterly.ai/about#contact)
- [Careers](https://otterly.ai/careers)
- [Agency Partners](https://otterly.ai/agency-partners)
- [Technology Partners](https://otterly.ai/technology-partners)
- [Ambassadors](https://otterly.ai/ambassadors)
- [Security](https://otterly.ai/security)
- [Imprint](https://otterly.ai/imprint)

## Get started

- [Pricing](https://otterly.ai/pricing): Plans start at $29/month. Free trial available, no credit card required.
- [Start a Free Trial](https://app.otterly.ai/sign-up)
- [Book a Demo](https://otterly.ai/demo)
- [Log In](https://app.otterly.ai/sign-in)
- [Help Center](https://help.otterly.ai): Product documentation and support.
- [API Documentation](https://docs.otterly.ai/introduction)
- [Marketplace](https://otterly.ai/marketplace/)

## Optional

- [GEO Tool Alternatives](https://otterly.ai/alternatives/): How OtterlyAI compares to other AI search monitoring and GEO tools.
- [Hey AI, Learn About Us](https://otterly.ai/llm-info)
- [Privacy Policy](https://otterly.ai/privacy)
- [Terms of Use](https://otterly.ai/terms)