On Brand checker - how on brand is AI?

Brand Report: [brand report ID]

Check how on-brand AI search engines are when they talk about my brand. Compare my home page positioning against what each AI engine actually says.

Step 1 — Extract my brand from the home page
Fetch my home page and extract:

Positioning statement (what we are, who it's for, why it matters)
Core messaging pillars (the 3–5 key claims/themes we lead with)
Brand characteristics (tone, voice attributes, signature terminology, taglines)
Differentiators (what we say sets us apart)

Output this as a compact "brand fingerprint" I can see before scoring.
Step 2 — Pull AI answers via Otterly
Use the Otterly skill to get the latest AI engine responses for my tracked brand prompts. For each engine — ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Gemini, Copilot — collect the actual answer text where my brand is mentioned.
If a prompt list is needed, use my existing Otterly brand-radar prompts. Limit to the most recent run per engine.
Step 3 — Score each engine against the brand fingerprint
For every AI engine, score the answers 0–100 on four dimensions:

Positioning match — does the AI describe what we are the same way we do?
Messaging match — are our pillars/claims showing up?
Brand characteristics match — tone, terminology, taglines reflected?
Differentiator match — are our unique angles surfacing, or generic category language?

Compute an Overall On-Brand Score = average of the four.
Step 4 — Visualize
Render one simple bar chart per AI engine showing the four dimension scores plus the overall. Then a single comparison chart across all engines (overall score per engine, ranked).
Use the render-time-series-chart / render-data-table Ahrefs render tools if appropriate, or build a clean inline HTML/SVG chart. Keep it minimal — no decoration.
Step 5 — Call out gaps
For each engine, list the top 2–3 brand elements that are MISSING or MISREPRESENTED in AI answers, with a one-line fix suggestion (e.g., "Perplexity isn't picking up our 'X for Y' positioning — add it to the H1 and meta description").
Inputs needed (ask me before running if missing)

Home page URL
Whether to use existing Otterly prompts or define new ones
Any specific competitors to ignore in scoring

Output format

Brand fingerprint summary (short)
One chart per AI engine (4 dimensions + overall)
One ranked comparison chart across engines
Gap list per engine with fixes

Tip: replace anything in [BRACKETS] with your own values, then paste this into Claude with the OtterlyAI connector enabled.