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Agent
Beta
Playbook
Reddit Optimization Agent
Manage all your reddit threads on scale
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Run this in Claude
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│ DAILY RUN │
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│ 1. DISCOVER — find candidate threads │
│ │
│ • Otterly API: /reports/brand/{id}/citations │
│ (domains=reddit.com, last 7 days) │
│ • Reddit Search API: keyword & subreddit watches │
│ (configured from your Otterly report) │
│ • Optional: Google Alerts → Reddit URLs │
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│
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│ 2. DEDUPE — skip threads already seen / already drafted │
│ (SQLite store: thread_id → state) │
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│ 3. ENRICH — fetch full thread + comments │
│ • Reddit JSON endpoint (e.g. .json suffix, public) │
│ • Capture: OP body, top 10 comments, scores, age │
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│ 4. CLASSIFY — LLM call per thread, structured output │
│ { │
│ brand_mentioned: bool, │
│ mention_sentiment: pos|neu|neg|none, │
│ intent: question | recommendation | rant | news, │
│ buying_stage: tofu | mofu | bofu, │
│ competitor_mentions: [...], │
│ opportunity_type: defense | demand | geo | skip, │
│ skip_reason: null | string │
│ } │
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│ 5. SCORE — rank threads │
│ │
│ score = w1·log(otterly_citations + 1) # GEO weight │
│ + w2·intent_match # demand fit │
│ + w3·freshness # < 30 days │
│ + w4·competitor_presence # defense │
│ + w5·subreddit_relevance │
│ − w6·thread_age − w7·low_engagement │
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│
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│ 6. DRAFT — LLM call w/ brand voice guidelines │
│ Three prompt templates, selected by opportunity_type: │
│ • DEFENSE — correct/extend a mention │
│ • DEMAND — answer the question, lightly mention brand │
│ • GEO — comprehensive answer for AI re-citation │
│ Each draft returns: │
│ { │
│ comment_body: str, # markdown for Reddit │
│ confidence: 0..1, │
│ disclosure_needed: bool, # if affiliation should be │
│ # stated (Reddit rule) │
│ rationale: str # 1-line for your dashboard │
│ } │
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│
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│ 7. GUARDRAILS — automated checks BEFORE queueing │
│ ✗ No fabricated stats / numbers │
│ ✗ No competitor disparagement │
│ ✗ No "as an AI" / hedging tells │
│ ✗ Length: 60–250 words │
│ ✗ Subreddit-specific rules: self-promo ratio, link policy │
│ ✗ Disclosure trigger if brand mentioned 1+ times │
│ → fail any → flag for manual review with reason │
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│ 8. QUEUE — present to you for approval │
│ A daily HTML dashboard (or Slack DM) with: │
│ • Thread title + link │
│ • Why it scored: top 3 reasons │
│ • Suggested draft (markdown preview) │
│ • [Approve & copy] [Edit] [Skip] [Snooze] │
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│
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│ 9. TRACK — after you post, paste the comment URL back │
│ • Agent re-fetches 24h / 7d later │
│ • Logs: upvotes, replies, removed?, OP responded? │
│ • Feeds prompt-tuning + score recalibration │
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Tip: replace anything in [BRACKETS] with your own values, then paste this into Claude with the OtterlyAI connector enabled.
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