Weekly Earned Media Mentions — OtterlyAI → Slack

Build a weekly earned media digest from my OtterlyAI brand report [brand report ID] and send it to me as a Slack DM. The goal: spotlight NEW external URLs that cited my brand in the past 7 days, filtered to News & Media and Personal Blogs only, plus a suggested outreach action for each.

=== STEP 1: Pull data from OtterlyAI ===
Use the Otterly skill for my brand report

1. Pull cited pages and cited domains from the brand report for the last 7 days.
2. Filter to ONLY these source categories:
   - News & Media
   - Personal Blogs
   Exclude: forums (Reddit, Quora), social, Wikipedia, knowledge bases, the brand's own properties, and competitor sites unless they mention us positively.
3. Keep only NEW citations — URLs that appeared this week but did not appear in the prior 7-day window.
4. For each, capture:
   - Source domain + page URL
   - Page title
   - Category (News & Media or Personal Blog)
   - Which AI engine(s) surfaced it (ChatGPT, Perplexity, Google AI Overviews, Gemini, Copilot)
   - The prompt(s) where it was cited
   - Brand mention context — pull the surrounding sentence/snippet where the brand is named
   - Sentiment if Otterly provides it (positive / neutral / negative)
5. Rank by impact: prioritize News & Media with high-authority domains, then Personal Blogs with strong sentiment or relevant niche.

=== STEP 2: For each citation, suggest an outreach action ===
For each entry, pick ONE of:
- 🙏 Thank-you note — author wrote something positive, send appreciation + offer future quotes/data
- 🔗 Link reclaim — brand named but not linked, ask for a backlink
- 🤝 Relationship build — recurring or influential source, suggest intro/briefing/exclusive
- 📰 Press follow-up — news outlet, offer additional comment, data, or expert availability
- 🛠️ Correction request — factual error or outdated info to flag
- 👀 Monitor only — passing mention, no action needed

Justify the suggestion in one short line.

=== STEP 3: Send Slack DM to me (tom@peham.io) ===

Format:

*📰 Weekly Earned Media — Week of [Monday's date]*
_New citations in News & Media + Personal Blogs (last 7 days)_

*Summary:* [N] new citations · [X] news/media · [Y] personal blogs · surfaced across [engines]

---

*🏆 Top picks this week*

1. *[Source domain]* — [Category] · [sentiment emoji]
   📄 [Page title]
   🔗 [URL]
   🤖 Surfaced in: [engine(s)] for "[prompt]"
   💬 Context: "[snippet where brand is mentioned]"
   ✅ Action: [emoji + action label] — [one-line justification]

2. ...

(Cap at top 7. If more exist, end with "_+[N] more new citations — reply 'show all' for the full list._")

---

*Quick wins this week:* [count link reclaims], [count thank-yous], [count press follow-ups]

_Source: OtterlyAI brand report · Generated [timestamp]_

=== Constraints ===
- Keep Slack message under 3000 characters. Cap at 7 entries; mention the overflow count.
- If zero new earned citations this week, send: "No new earned mentions in News & Media or Personal Blogs this week. Last citation: [date] from [domain]."
- Deduplicate: if the same article is cited by multiple engines, list it once and combine engines.
- Skip the brand's own domain, owned media (press releases on PR wires the brand controls), and paid placements if identifiable.
- Do not post to any other channel. DM to me only.
- After sending, return the Slack permalink.

Tip: replace anything in [BRACKETS] with your own values, then paste this into Claude with the OtterlyAI connector enabled.